World’s First Decentralized Advertising Solution in Augmented Reality

What is ARROUND
ARROUND is an augmented reality platform through which new opportunities for advertising are created, working with the use of blockchain technology. Ordinary users will be able to interact with the elements of augmented reality (hereinafter AR) through the application for mobile devices. Besides users, ARROUND platform will be able to unite brands, advertisers, advertising agencies and developers of AR technologies within its ecosystem. The movement towards the development of VR and AR technologies today is one of the more promising, as evidenced by the huge number of companies that work in this industry. This is also indicated by the capitalization of these companies.
ARROUND Platform
ARROUND is developing a blockchain platform consisting of four integrated elements: a disruptive universal advertising network, an augmented reality marketplace, a social platform, and the next generation AR map that will create a backbone for AR projects around the world.
  • Miners
    Holders of ARROUND blockchain servers and servers for storing and processing visual content
  • Users
    Users will be able to obtain information on promotional offers and where they are happening through ARROUND
  • Brands and Advertisers
    Brands and advertisers will be able to use ARROUND as a platform, which in turn uses big data to lead them to the best audience within walking distance
  • Advertising Agencies
    Advertising and creative agencies and freelancers will be able to offer brands content development using the tools of the platform, and the content platform will also provide tools for producers and organizers of live events and quests in augmented reality
  • AR Device Developers
    Integrate devices with the platform and expand their user base
  • Application Developers
    Provide software for implementation of AR content
Problems
  • Typically retail stores try to arrange their window displays in order to attract customers and sell more products. However, there is an inherent disconnect in the fact that the user may be unable to easily locate the product once they are actually in the store and additionally the product being promoted may be of no interest to the individual consumer passing by the shop window.
  • Most shopping malls set high prices for navigation, advertising and promotional work. To solve the problem of the lack of advertising space while maintaining the design of a shopping mall.
solutions
  • ARROUND will allow retail business owners to integrate interactive advertising by means of AR codes and via actual product recognition an in-store location
  • To activate the ARROUND space of a shopping mall in the form of navigation and information signs or in the form of advertising and promo offers of tenants and brands according to each user profile and utilizing Big Data.
Why should ARR
  • Established partnerships with global brands.
  • Token plays vital role in fuelling business model.
  •  AR market growing at breakneck speed (65% CAR).
  • MVP available on iOS & Android.
  • Innovative and comprehensive product.
  • Experienced team with excellent track record.
Benefits of ARR
  • Be first in line for discounts and special offers
    Find out what offers are available in a shop by simply pointing your telephone at it. Products with discounts that match your interests instantly appear in front of you. There’s no need to sort through countless shelves and racks to get exactly what you need.
  • Upload your thoughts into augmented reality
    ARROUND lets users transfer their photos, videos and messages in augmented reality. Augmented reality means other people can see your messages in a specific place and time.
  • Build an audience
    Have you got an offer that’s just too good to refuse? ARROUND offers a great way to get people in your vicinity interested in your proposal. Just put your offer into augmented reality, and people who are interested will see it!
  • Find out who was here before you
    You arrive at a location and want to see who’s already been there. ARROUND not only lets you immerse yourself in the world of ideas where you are right now, you can also see and message the people who were here before you.
  • Find exactly what you need
    Use ARROUND to avoid missing out on what you’re interested in. For example, you can create a search query for Yellow Jacket. Next time you are near a place where there is a yellow jacket on sale you’ll get a notification on your phone.
  • Inspire the world around you
    Use ARROUND to share your view of the world with your friends. It’s not just about keeping a diary of your life, it’s about engaging the people around you. Share your joy of life with the world and make new friends.
  • Help fight crime
    Are you an eyewitness to something suspicious? Make a photo, video or post a message. Put your post on ARROUND and help keep others in the loop. You can even do this anonymously.
  • Meet interesting people
    Would you like to meet people with the same interests as you? In ARROUND, people meet each other based on their actual interests, lifestyles and where they socialize. One of the main ideas of ARROUND is to find the missing connections between people. Selecting your interests will show you the people nearby who are just like you!
  • Stand out from the crowd
    Create your own calling card that can be seen by anyone who checks you out using the ARROUND camera or through augmented reality glasses
  • Retail stores
    ARROUND enables shopes to create targeted advertisements. For example, if using augmented reality advertising is placed on the sign of a sign or in a shop window, when the user’s ARROUND camera is directed at the sign, the user sees the AR advert. The advertising message will vary based on the profile and needs of the user. For example, if it is a pharmacy, a young mother will see an offer for diapers, while a middle-aged man might see a discount for vitamins.
  • Shopping malls
    ARROUND users can see contextual augmented reality adverts on the signs of shops or on advertising spaces placed around the mall. They can also use AR navigation — cool animated characters can guide them to the best deals! This is an entirely new way for advertisers and to draw attention to their products and engage clients and when they are close to the point of sale!
  • Sports events
    At sports events, ARROUND users can receive advertising information, navigation details around the sports venue, live info on the match or game stats, watch streamed replays, as well as take advantage of special features (for example, take selfies with the team mascot or put themselves in the background of one of the highlights). We allow organizers to expand their limited real-world ad inventory into augmented reality!
  • Timeline
    Let’s build a picture of what’s happening around us right here and now together. By creating content on ARROUND, your thoughts, memories, reviews, photos and videos can live into the future. In the years to come, your story will become a part of the place where you created it. The Timeline is a special setting for displaying rounds that let you view the events from the time you are interested in. This is this one of the most epic features of ARROUND, letting users travel through time to see all the different events that were held at the same location
Token Sale
Total 1,450 mln Tokens on Sale
30 = 50% Bonus
100 =40% Bonus
300 = 30% Bonus
500 = 20% Bonus
520 = 0% Bonus
Token sale – ARR
Price token – $ 0.035
The minimum amount of fees – $ 5 000 000
maximum amount of fees – $ 30 000 000
Created tokens – 3 000 000 000 ARR (unsold tokens will be burned)
Accept  Currencies = ETH ,BTC, LIT ,BTC Cash and Dash
  • Pre-sale – February 27, 2018 – May 1, 2018
  • Private-sale – until September 15, 2018 (40% bonus)
  • Token-Sale start on – September 15, 2018 – November 15, 2018
Token Distribution

Token Sale        =  48.3%
(Pre-sale and Token Sale)
Fund for community development and liquidity (includes advisors, partners, etc.)    = 22%
Fund for support of holders of master sites = 10%
Team = 10%
Bonus at the time of sale = 8.2%
Bounty = 1.5%

ROADMAP

2016
Initial idea to create a communication platform based on augmented reality
optimization of the project’s business concept
Presentation of idea and feedback

2017
The technical specification of the
First major partner project , 36.6 which runs the biggest pharmacy network in Russia
Investment into the development of MVP

2018
Mobile release app for iOS and Android
Launch first campaigns with partners, 36.6 and the Atrium shopping mall
Release of the alpha version, seed the platform with content and open doors to targeted users.

2019
ARROUND to ODG Augmented Reality Glasses and Microsoft HoloLens port
Launch advertising campaigns with large pharmacy chains across Europe,
advertising advertising agencies on the platform
Develop self-service modules for building their own AR content.

2020
The first auction in the secondary market for the sale of advertising space inside the platform
Launch of SDK, attracting third-party developers to the platform
Expansion to new markets: China, Japan, Korea, Europe
Launch of a pilot project with a partner in the US

Partners
ARROUND has already partnered with major brands such as Unilever, Scania and Campari to launch AR marketing campaigns. We are also working with 36.6, a pharmacy chain with over 2,000 physical outlets, to commercialize our in-store navigation product.

Finally

ARROUND’s unique augmented reality ecosystem has already attracted the attention of a diverse range of commercial partners, including a number of global brands. In the first case, these partners will allow ARROUND to commercialize its offering, allowing the company to fine tune its strategy while at the same time generating revenue.

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