The Decentralised Payment  for E-Commerce Ecosystem

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We are on a mission to provide end-to-end solutions for E-Commerce Marketplace, Touch & Pay Cryptocurrency Card, Online Cryptocurrency Payment, and Unified Reward System powered by the Ethereum Blockchain.

The Araw platform has been under development for more than 2 years. Our Mobile Apps have been live in the UK Apple AppStore and Google PlayStore since May 2017. The current platform has been implemented using Virtual Tokens without Blockchain and has been integrated with PayPal and Stripe payment gateways.

The main goal of the ARAW token is to build the Decentralised Payment Ecosystem for E-Commerce to increase the Blockchain adoption for regular people across the world. The ARAW token ecosystem offers unified reward system which any service-providing entities can partake in. This allows virtually any company to further incentive consumption of their service as they provide real value via token distribution and expand their previously limited market of loyalty-reward consumers to the next level.

Market State

E-Commerce and commercial reward schemes are experiencing massive growth – the global sales via e-commerce in 2014 was 1.3 trillion dollars – expected to double in 2020, and the number of online shoppers is also expected to increase from 1.46 billion to 2 billion by 2020. As a result, e-commerce platforms and existing reward schemes are highly saturated – every individual shop offers their own exclusive points system. Additionally, customer acquisition is a serious problem given the difficulty for service providers to distinguish themselves from the competition. E-Commerce also severely lags behind other industries in cryptocurrency adoption.

Market Overview

Throughout the world the E-commerce industry continues to gain popularity. For each day that passes, the online shopping platform gains more customers and keeps increasing their trade volume. In addition, the potential of the retail and e-commerce industry will continue to grow in the future. In 2014, the global sales of e-commerce were about USD 1.33 trillion and are estimated to increase to double this tally in 2020. Accordingly, the corresponding retail sales that come from E-commerce are expected to increase from about 7.4% to 14.6% in 2015 and 2020 respectively. The number of online shoppers is expected to double the rate recorded in 2015 (1.46 billion) by 2020 (over 2 billion), Statista reports.



The ARAW Token Solution

The Araw Platform offers a practical solution to the problems outlined above as well as the potential to become the practical heart of e-commerce and cryptocurrency combined. It strives to reward shopping with cryptocurrency by exposing the common person to the ARAW token. The key focus of ARAW is giving effortless access to cryptocurrency ownership which comes with potential rise in value – without dealing with any of the underlying complexities which make cryptocurrency unattractive.


Diversified Channels to increase the Adoption of the Araw Platform

The Araw platform aiming to target multiple channels to increase the adoption of the blockchain technology. There are two main verticals to achieve our goal.

  1. E-Commerce: The goal of the ARAW token to be a part of everyone’s day to day shopping without needing them to change their shopping behaviour. This can be achieved with simple and easy to use e-commerce website which is transparently integrated with the decentralised payment.
  2. Decentralised Payment: The Araw platform will be a bridge between merchants, consumers, cryptocurrency exchanges, and the Ethereum smart contract that manages the liquidity of the ARAW token.


The Existing Araw Platform

The existing Araw platform, Araw UK Ltd. was founded in 2016. This platform has been implemented using virtual tokens without blockchain support. We provide our client businesses with services such as

  • Customer analytics: keep track of loyal customers, their points and redemptions in real time.
  • Customer insight dashboard: connect in real time to the customer information and turn those insights into more sales and customer loyalty.
  • Business branded loyalty card
  • Increase revenues with new and loyal customers: Engage and reward your customers.
  • Know your customers better and bring them back to your business: Distinguish between dormant and loyal customers, and send right offer to right customers.
  • In-store marketing: we provide in-store marketing material to promote digital loyalty program among customers.


The Customer App

The Customer app is targeted towards our merchants/retailers’ daily customers to allow business to keep in touch with their customers and build a meaningful relationship with them. The benefits of using this application are:

  • Earn and redeem rewards from their favourite businesses.
  • Discover incredible rewards from thousands of near-by businesses.
  • Time to time one-off unbeatable deals from various retailers


The Business App

The Business App is mainly used by our merchants/retailers to operate requests made from customer app. The main use cases for business app are;

  • Connect with customers for a relationship that endures.
  • Give customers more personalized experiences – both in and out of store – and see your revenue double from returning customers.




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