ARROUND is a platform of augmented reality, through which new opportunities for advertising are created, working with the use of block technology. Ordinary users will be able to interact with the augmented reality elements (hereinafter AR) via the mobile application. In addition to users, the ARROUND platform will be able to unite within its ecosystem brands, advertisers, advertising agencies and developers of AR technologies. The movement towards the development of VR and AR technologies today is one of the more promising, as evidenced by the huge number of companies that work in this industry. This is also said and the capitalization of these companies.
What problems does this platform solve? The problem for advertisers is the oversaturation of the advertising market in the real world, which leads to a decrease in the effectiveness of advertising campaigns, and the growth of financial costs for it. ARROUND creates a new space for advertising, where it will have a targeted focus, and will require much less costs. Also, this platform solves the problem of AR technology not being required. On its basis, there will be interaction of advertisers and AR developers, which will stimulate the latter to develop new technologies.
The main tool in communication between advertisers and users will be an application for mobile devices. It is through it that users will be able to see advertisements and other elements posted in the AR. The application is available for download(for the Android system), but it is in test mode so the average user will not be able to register yet. The main concept within the application is the “round”. This is digital content (3D object, image, text, link to some resource) tied to a specific place. In AR conditions, there are wide opportunities for using rounds for marketing purposes. So, ordinary users can create their own rounds (which only they can see, or their friends). Advertisers will have access to more extensive functionality in creating such content: it can be a flat banner ad (containing not only text or image, but also video), 3D objects, navigation. In this case, the visibility of each round for users can be customized depending on the advertising goals,
In the ARROUND application, there are three main components: the camera (through which AR interacts), the news feed from the rounds (the user receives news only from those rounds to which they are subscribed), a map showing the rounds in the area. There will also be different user roles: a regular user (interacts with rounds of advertisers and other users, has limited opportunities to create rounds), a professional blogger (has more functionality to create rounds), a brand account (company account), an account of an advertising agent creation of advertising content using a wide range of tools), moderator (consults users on emerging issues, controls the creation of rounds according to internal rules). It is also worth mentioning here,
What is the interesting ARROUND platform for users? First of all, this is an opportunity to weed out not interesting advertising, news, etc. The average user, looking, for example, at a shopping center through a smartphone camera, will be able to see the action he is interested in, advertising of goods. In addition, it is possible to create your own rounds, or see the rounds of friends. For advertisers, very good conditions are created for advertising campaigns, which allow to count on their high effectiveness. Created advertising content is targeted, and will be visible only to those users who are interested in it, and who are potential customers. Also, advertising in AR will be much less demanding financial costs (as there are no intermediaries, promoters, there is no cost to the physical development of advertising, its installation, etc.). This means that to advertise on a billboard in the real world will be much more expensive than the place it is in this place, only in AR. Also, conditions are created for the work of advertising agencies and freelancers. Using the toolkit of the platform, they will be able to create content for the customers necessary for advertising.
Token ARR (created on the block of Ethereum) is the only internal payment unit. Users, depending on their role on this platform and functions, will pay for ARROUND services. First ARR can be purchased at all stages of the sale, and after that it will be available on stock exchanges. In the future, the team plans to move to its own block.
Sale Tokens Tokens
Pre-Selling – February 27, 2018 – May 1, 2018
Privat-seil – until September 15, 2018 (40% bonus)
Token-Season – September 15, 2018 – November 15, 2018
Price token – $ 0.035
The minimum amount of fees – $ 5 000 000 The
maximum amount of fees – $ 30 000 000
Created tokens – 3 000 000 000 ARR (unsold tokens will be burned)
Distribution of tokens:
48.3% – sale
8.2% – bonus at the time of sale
22% – fund for community development and liquidity (includes advisors, partners, etc.)
10% – Fund for support of holders of master sites
10% – team
ARROUND has already partnered with major brands such as Unilever, Scania and Campari to launch AR marketing campaigns. We are also working with 36.6, a pharmacy chain with over 2,000 physical outlets, to commercialize our in-store navigation product.
Technical documentation: https://altair.fm/ico/whitepaper_altairvr_en.pdf
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