Can anyone surprise us with some kind of advertising existing today? I think it is unlikely. We often see advertisements on TV, web resources, print media, billboards and other outdoor advertising structures, and are therefore absolutely accustomed to it. Often, we do not even pay attention to it, because it has become something ordinary for us. And from this advertisers who spend a lot of money on advertising suffer rather badly, and the results get minimal. Moreover, often repetitive or inappropriately placed advertising can even negatively adjust the consumer to the advertised product or service. Therefore, the advertising industry is waiting for new approaches to advertising that would not only attract more potential consumers, but also require less financial costs, with the preservation of great results. The team of the ARROUND project is working on this issue.
about the project
ARROUND is a platform of augmented reality, through which new opportunities for advertising are created, working with the use of block technology. Ordinary users will be able to interact with the augmented reality elements (hereinafter AR) via the mobile application. In addition to users, the ARROUND platform will be able to unite within its ecosystem brands, advertisers, advertising agencies and developers of AR technologies. The movement towards the development of VR and AR technologies today is one of the more promising, as evidenced by the huge number of companies that work in this industry. This is also said and the capitalization of these companies.
What problems does this platform solve? The problem for advertisers is the oversaturation of the advertising market in the real world, which leads to a decrease in the effectiveness of advertising campaigns, and the growth of financial costs for it. ARROUND creates a new space for advertising, where it will have a targeted focus, and will require much less costs. Also, this platform solves the problem of AR technology not being required. On its basis, there will be interaction of advertisers and AR developers, which will stimulate the latter to develop new technologies.
The main tool in communication between advertisers and users will be an application for mobile devices. It is through it that users will be able to see advertisements and other elements posted in the AR. The application is available for download(for the Android system), but it is in test mode so the average user will not be able to register yet. The main concept within the application is the “round”. This is digital content (3D object, image, text, link to some resource) tied to a specific place. In AR conditions, there are wide opportunities for using rounds for marketing purposes. So, ordinary users can create their own rounds (which only they can see, or their friends). Advertisers will have access to more extensive functionality in creating such content: it can be a flat banner ad (containing not only text or image, but also video), 3D objects, navigation. In this case, the visibility of each round for users can be customized depending on the advertising goals,
In the ARROUND application, there are three main components: the camera (through which AR interacts), the news feed from the rounds (the user receives news only from those rounds to which they are subscribed), a map showing the rounds in the area. There will also be different user roles: a regular user (interacts with rounds of advertisers and other users, has limited opportunities to create rounds), a professional blogger (has more functionality to create rounds), a brand account (company account), an account of an advertising agent creation of advertising content using a wide range of tools), moderator (consults users on emerging issues, controls the creation of rounds according to internal rules). It is also worth mentioning here,
What is the interesting ARROUND platform for users? First of all, this is an opportunity to weed out not interesting advertising, news, etc. The average user, looking, for example, at a shopping center through a smartphone camera, will be able to see the action he is interested in, advertising of goods. In addition, it is possible to create your own rounds, or see the rounds of friends. For advertisers, very good conditions are created for advertising campaigns, which allow to count on their high effectiveness. Created advertising content is targeted, and will be visible only to those users who are interested in it, and who are potential customers. Also, advertising in AR will be much less demanding financial costs (as there are no intermediaries, promoters, there is no cost to the physical development of advertising, its installation, etc.). This means that to advertise on a billboard in the real world will be much more expensive than the place it is in this place, only in AR. Also, conditions are created for the work of advertising agencies and freelancers. Using the toolkit of the platform, they will be able to create content for the customers necessary for advertising.
Token ARR (created on the block of Ethereum) is the only internal payment unit. Users, depending on their role on this platform and functions, will pay for ARROUND services. First ARR can be purchased at all stages of the sale, and after that it will be available on stock exchanges. In the future, the team plans to move to its own block.
Team members are represented on the site along with links to their pages in LinkedIn. Note that only 9 people are represented, which allows us to assume that they are not all team members. The CEO of this project is Neil Bryant, who has been working in Moscow since 2003. Prior to that, he held positions related to financial and marketing activities in companies such as Badoo, PayOnline, Alpari Group, RIA Novosti. Among the participants, we note Artem Haritonov, who also participated in the project team KYC.LEGAL, and Kate Bublik, who participated in the project team Humancoin.
Let’s pay attention to the team of advisers. They number 5 people. The most famous of them are Vladimir Nikitin (he took part in such projects: KYC.LEGAL, Pecunio, FTEC, DIW Token, Nauticus, Worldopoly, Enlte, Iagon), and Nathan Christian (took part in such projects: Moonlite, VeriME, Friendz, Online, Worldopoly, Bulleon, Datablockchain).
Everyone should decide whether to accept or not to participate in the token-sail independently. I will not deny the personal disposition to this project. And it is absolutely justified. The active development of VR and AR technologies, this is what awaits us in the near future, and the market of this industry is difficult to imagine. And the idea of using AR to create an alternative advertising space seems to me very successful. The ARROUND platform can not only solve many existing problems of the advertising market, but also creates conditions for its more effective development. In addition, we have already mentioned above that it will be interesting and useful not only for advertisers, but also for ordinary users, bloggers, advertising agencies and freelancers, AR developers.
My BCT profile: AVANSA