Greetings to the whole community, I am passionate about the crypto coins and a follower of good projects. In this new publication I would like to present the ARROUND project. I’m sure you’ve heard a lot about Blockchain, Bitcoin, Ethereum, Crytocurrencies, ICO… but ARROUNDblockchain is the coolest, and for more details we’re going to the following topics:
If we observe how society has evolved, from tribal societies we have moved to a different social structure in the modern world where people work in a specialized way and can do so in a global environment, from anywhere in the world due to the advent of technology and Internet. ARROUND is a social media platform with blockchain-based financial investors.The ARROUND https://arround.io/ social network will be one of unique and crypto social networks that will find cryptographic enthusiasts on a common platform and allow them to spread the appeal of information, including financial information, without missing any important updates.
It is not easy to get the signals about the crypt money you will invest in being aware of the financial developments in the world instantly. It is perfect that we can see the advice of other investors. It is up to us to trust and trust not with other investors, but at least we can have an idea of how things work on the market.
Traders, Sellers, Asset Managers and Investors. ARROUND will enable all these participants to interact in real time with no problem by publishing updates, blogs, images, analyzes, personal situations, video channels and anything else that could be important
ARROUND is a platform of augmented reality, through which new opportunities for advertising are created, working with the use of block technology. Ordinary users will be able to interact with the augmented reality elements (hereinafter AR) via the mobile application. In addition to users, the ARROUND platform will be able to unite within its ecosystem brands, advertisers, advertising agencies and developers of AR technologies. The movement towards the development of VR and AR technologies today is one of the more promising, as evidenced by the huge number of companies that work in this industry. This is also said and the capitalization of these companies.
What problems does this platform solve?
The problem for advertisers is the oversaturation of the advertising market in the real world, which leads to a decrease in the effectiveness of advertising campaigns, and the growth of financial costs for it. ARROUND https://arround.io/ creates a new space for advertising, where it will have a targeted focus, and will require much less costs. Also, this platform solves the problem of AR technology not being required. On its basis, there will be interaction of advertisers and AR developers, which will stimulate the latter to develop new technologies.
The main tool in communication between advertisers and users will be an application for mobile devices. It is through it that users will be able to see advertisements and other elements posted in the AR. The application is available for download(for the Android system), but it is in test mode so the average user will not be able to register yet. The main concept within the application is the “round”. This is digital content (3D object, image, text, link to some resource) tied to a specific place. In AR conditions, there are wide opportunities for using rounds for marketing purposes. So, ordinary users can create their own rounds (which only they can see, or their friends). Advertisers will have access to more extensive functionality in creating such content: it can be a flat banner ad (containing not only text or image, but also video), 3D objects, navigation. In this case, the visibility of each round for users can be customized depending on the advertising goals,
In the ARROUND application, there are three main components: the camera (through which AR interacts), the news feed from the rounds (the user receives news only from those rounds to which they are subscribed), a map showing the rounds in the area. There will also be different user roles: a regular user (interacts with rounds of advertisers and other users, has limited opportunities to create rounds), a professional blogger (has more functionality to create rounds), a brand account (company account), an account of an advertising agent creation of advertising content using a wide range of tools), moderator (consults users on emerging issues, controls the creation of rounds according to internal rules). It is also worth mentioning here,
What is the interesting ARROUND platform for users? First of all, this is an opportunity to weed out not interesting advertising, news, etc. The average user, looking, for example, at a shopping center through a smartphone camera, will be able to see the action he is interested in, advertising of goods. In addition, it is possible to create your own rounds, or see the rounds of friends. For advertisers, very good conditions are created for advertising campaigns, which allow to count on their high effectiveness. Created advertising content is targeted, and will be visible only to those users who are interested in it, and who are potential customers. Also, advertising in AR will be much less demanding financial costs (as there are no intermediaries, promoters, there is no cost to the physical development of advertising, its installation, etc.). This means that to advertise on a billboard in the real world will be much more expensive than the place it is in this place, only in AR. Also, conditions are created for the work of advertising agencies and freelancers. Using the toolkit of the platform, they will be able to create content for the customers necessary for advertising.
Holders of ARROUND blockchain servers and servers for storing and processing visual content
Users will be able to obtain information on promotional offers and where they are happening through ARROUND
Brands and Advertisers
Brands and advertisers will be able to use ARROUND as a platform, which in turn uses big data to lead them to the best audience within walking distance
Advertising and creative agencies and freelancers will be able to offer brands content development using the tools of the platform, and the content platform will also provide tools for producers and organizers of live events and quests in augmented reality
AR Device Developers
Integrate devices with the platform and expand their user base
Provide software for implementation of AR content
The use of tokens
The token ARRAY (created on the Ethereum blockchain) is the only internal unit of payment. Users depending on their role on this platform, and features will pay ARROUND. First, ARR can be purchased at all stages of the sale, and then it will be available on the exchanges. In the future, the team plans to switch to its own blockchain.
Token — ARR
Pre-sale — February 27, 2018 may 1, 2018
Private sale — until September 15, 2018 (bonus 40%)
Token-sale — September 15, 2018 November 15, 2018.Token price – $ 0.035
The minimum amount of fees – $5 000 000
The maximum amount of fees is $30 000 000
Tokens created— 3 000 000 000 ARR (unsold tokens will be burned)
The distribution of tokens:
48.3% – sales
8.2% bonus at time of sale
22% – community development and liquidity Fund (includes advisors, partners, etc.))
10% of the Fund for the support of the holders of the Master nodes
10% – command
Initial idea to create a communication platform based on augmented realityOptimization of the project’s business conceptPresentation of idea and feedback
Technical specification of the project
First major partner, 36.6 which runs the biggest pharmacy network in RussiaInvestment into the development of MVP
Release mobile app for iOS and Android
Launch first campaigns with partners, 36.6 and the Atrium shopping mallRelease of the alpha version, seed the platform with content and open the doors to targeted users
Port ARROUND to ODG Augmented Reality Glasses and Microsoft HoloLens
Launch advertising campaigns with large pharmacy chains across Europe
Engage advertising agencies on the platform
Develop self-service module for ad agencies to build their own AR content2020
The first auction in the secondary market for the sale of advertising space inside the platform
Launch of SDK, attracting third-party developers to the platform
Expansion to new markets: China, Japan, Korea, Europe
Launch of a pilot project with a partner in the US
Bounty Thread: https://bitcointalk.org/index.php topic=2622521.0
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