ArtPro – The Art of blockchain
After my research, I found this project in which I really put my faith: ArtPro. Very likely you haven’t heard about them, project is made by great team members. Nevertheless, guys have an advantage, many other teams does not: already existing product made on a very perspective field. But these are not all pluses I found in this project. Below you can read the analysis and decide on your own, do you want to send some pennies to the pot.
ArtPro is creating the go-to marketplace for private dealers and contemporary artists, with a strong focus on emerging talent. The ArtPro platform will open the art world to the masses, making it possible for anyone to discover and purchase fine art online without the excessive fees, intermediaries, and steep learning curve that have traditionally made art available to only to the privileged and the well-connected. Certificates of provenance, stored on the blockchain, attest to the authenticity of each artwork on the ArtPro platform, but that is only the beginning.
ArtPro forms a complete ecosystem in which traditional and contemporary art harnesses cryptocurrency, smart contracts and augmented reality to create an open platform that supports everyone from emerging artists to first-time investors. Through partnerships with galleries that are working with rising artists, ArtPro’s MVP will launch populated with contemporary works that can be admired and acquired instantly. Buyers have the option to store purchases in a secure facility for investment purposes or to have them shipped to a location of their choice.
PROBLEMS ArtPro AIMS TO SOLVE
THE GREATEST THREAT
As much as 30% of all art sales are believed to involve forged pieces. The Deloitte Art & Finance Report 2017 lists ‘authenticity, lack of provenance, forgery, and attribution’ as ‘the greatest threat to the reputation of the art market’.
BARRIERS TO GROWTH
The online art market is yet to reach maturity and efforts to promote its growth have been futile because buyers’ concerns haven’t been addressed. The lack of transparency surrounding both condition and pricing, a shortfall of available information to educate buyers about the art and the reliability of the authenticity of a piece have been preventing the conversion between browser and buyer.
ART AS THE STORE FOR WEALTH
Art has long been valued for more than its beauty. From Old Masters to contemporary pieces, art has been used as a store for wealth for people wanting to invest in assets that are largely immune to the movement of the financial markets. The chain of title, however, is as valuable as the work itself with complete provenance correlating with higher returns.
ArtPro will operate as a platform that connects participants and stakeholders within the ArtPro ecosystem. The most visible manifestation of this will be the ArtPro website and dApp, which form an information-rich portal for accessing a complete suite of resources for art aficionados.
Education and access to contemporary art are provided through a range of multimedia resources including articles, tutorials and videos. Aspiring investors will be guided through the fundamentals of appraising and acquiring fine art, from first steps to advanced strategies. Most importantly, buyers and sellers are connected, enabling art to be traded instantly using the APT token via the MetaMask browser or in-app wallet.
Developers are free to create dApps built upon the ArtPro protocol, and a reward fund will incentivize the development of meritorious projects. Features such as provenance reports and the ArtPro marketplace can be integrated into third party platforms via API, bringing artists and their work to a wider audience.
The ArtPro Marketplace will use a rating system in tandem with blockchain-held reports to deliver a high level of transparency. It will create a benchmark for sellers to aim for and buyers to seek that will be transformative to online sales.
FUNCTIONS OF THE MARKETPLACE
Connects participants and stakeholders
Allows art to be browsed and filtered by type, price, artist and style
Acts as an information-rich portal for art lovers
Provides strategies for appraising and acquiring art
Enables transactions using the native APT token.
The ArtPro Marketplace uses a rating system to encourage transparency, set buyer and seller standards and drive confidence.
TOKEN AND ICO DETAILS
Token name: APT
Token type + designation: ERC20, utility
Number of tokens minted: 500,000,000
Unsold tokens: Burned
Public sale price: $0.15
Pre-sale price: $0.1
Hard Cap – $20 m
Soft Cap – $5 m
Join our private token sale here: https://art-pro.io/whitelist.html
20%Founders & Advisors
17%ArtPro Investment Fund
10%Developer & Emerging Artists
3%Airdrop & Bug Bounty
15%Marketing, PR & events
ROADMAP AND DEVELOPMENT PERSPECTIVE
Presale – ICO crowdsale
Beta launch of MVP
Lunch of MVP with partnered galleries & artists
Introduction of augmented reality to the platform
The first ArtPro art exhibition in London
Release of the quarterly ArtPro collector’s publication
Release of the ArtPro art investment fund
Above you can see the roadmap — how the team sees their nearest and long-term future.
TEAM MEMBERS AND ADVISORY MEMBERS TO THE PROJECT
Team seems to be the strongest part of this project. It consists of innovative and talented people. Of course I cannot complain if we talk about their professional level, guys indeed are experts on their field.
For more information about this project, please visit;