BEHAVIOUR EXCHANGE – BEX: The Unique Behaviour Profiling Service Platform
A storm has hit the investment market which we are not going to recover from. Crypto investment is that storm. With strict capital controls in place by most countries to control the flow of money and charge high taxes, cryptocurrency gained usage in circumventing capital controls and taxes, leading to an increase in demand. Cryptocurrency has been able to present an easy to use digital alternative to fiat currencies. Offering frictionless transactions and inflation control, investors have been prudent enough to add these currencies in their diversified portfolios as an asset, as the size of the market does not represent a systemic risk. Cryptocurrency employs the use of cryptography that assures high-security processes and verifies transactions personal to each user. Hence, counterfeiting and anonymous transactions are impossible to achieve.
While this revolution is gaining wide acceptance, Behaviour Exchange, a blockchain-based platform that uses blockchain and big data technologies to identify online users and customize website content to your preferences has arrived.
Before I take you on this voyage, please check out this simple video presentations
ABOUT BEHAVIOUR EXCHANGE
For the situation for understanding consumer behaviour, it is critical for any association before propelling the item. On the off chance that the organization neglects to break down how clients will react to a specific item, the organization will most likely face enormous misfortunes. Consumer behaviour is extremely mind boggling in light of the fact that as an individual, each customer has distinctive musings and mentalities toward acquiring. Studies of consumer behaviour help see how obtaining choices are made and how they scan for items. What’s more, understanding buyer conduct likewise encourages advertisers to recognize what, where, when, how and why utilization of item utilization. It encourages advertisers or associations to discover the purposes for obtaining items by customers and how it fulfills them.
Now, Behaviour Exchange is a blockchain-based platform which uses the blockchain and the big data technologies for identification online users and customization website content depending on their preferences.
BehaviorExchange is one of the results of the development of the blockchain industry that has recorded good returns and great ideas based on a system that directly opens up opportunities for investors to be more open with symbolic investments. As one of the first blockchain platforms to be generated, this company wants to make investors more aware of and help them to worry about the economic weakness that many in the world suffer from the concept of mutual aid as an investment that can be exchanged by users registered on this blockchain platform. Some important points of the BehaviourExchange platform Will be the point where most of the registered investors or potential investors who will start trading on this platform will be in business.
Behaviour Exchange is here to help B2C businesses around the world. This will provide all relevant information about online visitors to different websites. Describing the demographic and psychographic behavior of visitors, companies can target their users in a very innovative way. They want to be an alternative to Google Adsense. Describing themselves as a platform for consumer profile creation, they want to harness the potential of blockchain technology for their benefit.
Their ContentExchange platform is already running in Europe where 200 media websites participate. Leveraging the power of Big Data for their specific tasks, they have devised a unique system that will help many B2C companies. Web visitors, B2C Businesses and websites are key platform stakeholders. Their interaction determines platform progress.
Visitors find what they are looking for while B2C businesses understand their visitors in real time. The tracking code will be installed on the website that will notify the owner. The intelligent profile creation algorithm creates the perfect profile for visitors based on machine learning, large data and statistics.
The Behaviour Exchange Platform
The platform combines Blockchain technology to create a dedicated BEX token and Big Data analysis to create the unique behavior profiling service. They understand a web visitor’s demographic and psychographic characteristics as well as their sentimental value to provide a subscription-based service to clients that help them locate relevant consumer segments in real-time.
The Behaviour Exchange platform primarily works on connecting three different units, namely: web visitors, websites and B2C businesses in a different and unique way. Each party is offered a various beneficial services such as websites with the option to exchange their traffic with other websites to help expand their reach and visibility with cross promotion. The visitor of the website are not bombarded with ads which are not necessary and irrelevant to them, and is important for B2C businesses to comprehend their visitors in real-time and use the BEX service to show every visitor the most appropriate product, service or other content.
Users visit various websites on different occasions to their browse online, shop, or just obtain information. Hence, this is leveraged by the company where they place the widgets and track the users. These websites use our widgets to reciprocally exchange traffic with other websites in the
BEX partner network. These widgets have the capability to track the users activities and behaviour. They accumulate all the information about users and create a “Big Database”. The subscription fees ranges from few dollars per month up to several thousand dollars per month, depending on the customisation that the users choose. Targeting the right group of users is the most important part for businesses these day as companies as spending billions to track the right set of users and are still not getting the desired results. BEX is the solution to all their problems.
How it really works ?
Above was a brief understanding. But getting deep into it Users visit websites that use the BEX widget. The widget records all visits and visitor behavior in the “Big Data” Transaction database, then the data is processed by the Intelligent Profiling platform and the recorded Personal Profile database.
The business installs in its website the code to start the service. As soon as a visitor from cookie Bec visits their site, the service will inform the website directly, which will automatically display the content depending on the user profile.
Their target customers are B2C (Business to Consumer) companies where there are millions of them growing in 10 countries at a time that prioritizes those with the most promising profile profiles and website networks, ranging from medium and large companies but I think they will also prioritize startup size is small because they are the most aggressive. Behavior Exchange will offer subscription packages to its business customers depending on the desired details of the customer, the number of visitors, the size of the company and the type of industry. You do the math when a million companies subscribe to this platform, it will be great and who we are because do not want to be a part of this.
They will create tokens called BEX tokens to stimulate network growth and they will encourage their company’s customers to pay by using BEX tokens for faster and discounted transactions.
They have combined artificial intelligence, text mining, machine learning and statistics, along with big data to create in depth user profiles. Their primary target is B2C companies. They will focus on expanding geographically to companies that have multiple products that are being sold to different customer segments. The use of Ethereum technology will provide benefits such as high-level smart contract language similar to Java and Python. Already running platform in Europe. Around 200 media website are participating in the platform. Profiles for the visitors are created by using intelligent algorithms based on Artificial intelligence, Machine learning, Big data and statistics.
Benefits for Investors
The selling price of the token is only 0.1 dollars and with the demand of investors it is expected that the price of the token will increase. Then, as an investor, you can certainly benefit from it.
Behaviour Exchange’s objectives are millions of companies and B2C companies that have large and demanding markets. Therefore, it could probably end up being a great success, so investors can also benefit from it.
Token Sale and ICO
The name of the token is denoted by the symbol BEX and the users will be rewarded with BEX tokens for sharing their personal data. The Bex token sale is currently live on the platform.
ICO period: from June 2018
Planned token price: 0.10 US $
Planned maximum limit: 21,000,000 USD
Currency of purchase: ETH, BNB (Binance Coin), USD, EUR
Tokens are sold-out to the general public are 67% of the whole token. BEX Token personal sale is continued to exit the platform. The dates for the ICO square measure nonetheless to be declared. 45% of the funds is spent on the analysis & development of the platform whereas 35% of the funds are spent on the promoting and sales. The team is full-fledged within the money service and therefore the blockchain technology.
In A Nutshell
Truth be told, Behaviour Exchange can change Internet marketing and targeted advertising in the way we usually do. Thanks to it, the business will be able to tailor itself to each user individually and provide content depending on its interests and preferences in real time. And users will get rid of the irrelevant content, which is simply falling swamp. We all win.
Be a part of this incredible project. Download the whitepaper for the full scoop.
Till next time…
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Disclaimer: This article was published in terms of the bounty campaign. I am not a project team member or its representative but a supporter of this incredible project.