In business, truly understanding who your customers are and what they need makes it SO much easier to express why your products or services are the best fit for them. This concept is especially true in digital advertising. If you don’t have your targeting laser-focused, you’re going to bleed money by advertising to people who just don’t care. It won’t matter how witty your ad copy is, how gorgeous your video is, how awesome your images are, or how perfect your landing page is. You need to get it right and by so doing you need the right fit in today’s competitive environment. When you are aware of what time your audience is most likely to read tweets and Facebook posts, you would design your social media marketing around that.
If you knew their problems and issues, you would give them solutions. This would make you an authority. Late last year I decided to buy clothing online, I surfed the net and checked on different known websites for a good choice of clothing. The aftermath was that when I opened my social pages I started seeing different Ads of clothing from different sites that I have not heard of displaying what I liked, exact clothing types that I was looking at when I browsed different clothing websites online.
Obviously, some websites must have picked on my behavioral need and I called that consumer behavioral target ads, whereby websites use to target advertising based on your purchasing and browsing habits.
BridgeX Network aims to “bridge” this divide between fiat and crypto and enable the flawless interoperability between crypto and fiat with decentralized credit, conversion, and payment solutions, such as peer-to-peer (p2p) crypto-based lending and borrowing, easy crypto to fiat currency conversion, and crypto-powered cross-border payments. The BridgeX Network will be comprised of three parts:
BridgeX Platform (Distributed Apps/Apps)
Third Party Integrators (DApps/Apps/Service Providers)
The core technologies that makeup BridgeX are Ethereum blockchain-based loan matching and loan tracking services as well as an oracle for collecting off-chain loan contract data (e.g. currency exchange rates) and a cash management module (BRIDGEPay) with off-chain solutions for crypto to fiat conversions and international payments.
BridgeX’s platform of decentralized applications (DApps) and Apps feature the potential of BridgeX’s core technologies and give other DApp developers a glimpse at the types of DApps that could be built on BridgeX moving forward.
Bridge loan (DApp) – BRIDGELoan is BridgeX’s decentralized p2p collateralized lending marketplace. Loans are crypto to crypto and blockchain-based. Lenders can earn fixed income from their crypto assets at favorable interest rates and diversify their crypto portfolio’s exposure while simultaneously reducing market exposure and the typical crypto portfolio volatility. On the other hand, borrowers can gain access to liquidity in the form of credit by putting up their crypto assets as collateral, all without credit checks but instead a simple and fast borrower: lender matching process.
BRIDGEPay (App) – BRIDGEPay is a conversions and payments solution made up of BRIDGEConvert (crypto to fiat conversions) and BRIDGESend (international payments). It will also allow loans that originate on the blockchain to be localized in fiat for credit to be accessible and usable in the traditional finance world as well as allow for end-to-end cash management of users’ crypto asset portfolios. Using BRIDGEPay, users can send fiat or crypto to multiple people around the world using their crypto assets, convert crypto to more than 30 major fiat currencies, send fiat money to more than 180 countries using local channels or SWIFT, eliminate various middlemen (thus reducing cost), and save crucial time and money.
Third Party Integrators (DApps/Apps/Service Providers)
While BridgeX offers a few core technologies through its platform, BridgeX wants to create a true network for the new financial economy by allowing players from all kinds of financial backgrounds in both blockchain and traditional finance to create DApps/Apps on BridgeX or leverage BridgeX’s core to offer services on their own existing platforms. BridgeX’s end goal, then, is to help create a future where everyone has access to credit, crypto assets are accepted as a legitimate form of collateral, and instead of crypto and fiat being at odds with each other, complement each other and work in tandem to provide democratized financial services worldwide.
BridgeX Network will use an ERC20 token known as BXN.BXN has several uses:
• Access BridgeX Network – BXN is required to access BridgeX’s services, including BridgeX Platform and third-party integration for DApps/Apps/Service Providers as well as their users
• Membership system – BridgeX will have a tiered membership system with a limited number of memberships and increasing membership incentives by tier like bigger discounts on network fees
• Discounted network fees – users who pay for BridgeX services using BXN will pay less network fees (non-discounted network fees can be paid in ETH and other accepted cryptocurrencies, as they are automatically converted to BXN). An example would be placing an offer or request for a loan – if a user adds BXN to a collateral portfolio and activates it, the placement fee for a loan offer or request is reduced. Activating enough BXN will lead to a full waiver of the placement fee
• Zero-fee lending – lenders who lend BXN will benefit from zero-fee lending
• Zero-fee borrowing – likewise, borrowers who use BXN benefit from zero-fee borrowing if BXN is used as the loan’s collateral. Using BXN as loan collateral will also increase the allowed loan-to-value (LTV) ratio by 5%, giving borrowers more liquidity for the same amount of collateral
• Lower interest rates – adding BXN to a collateral portfolio and activating it doesn’t just lead to reduced placement fees for loans but lower interest rates, too (for borrowers)
• Loan repayment – Loans can be repaid using BXN (or fiat or crypto collateral, including BXN – any remaining balances are refunded to BridgeX wallets)
• Rewards – as a means of gaining user adoption, BridgeX will reward points to users every time they use a BridgeX Network service, participate in community surveys, and refer new, active users to the network. Reward points can be used to redeem gift shop items like cryptocurrencies and network discount couponsBXN fees collected by BridgeX are held and burnt periodically. There will be 1 billion BXN tokens that will be distributed as follows.• 40% token sale
• 15% liquidity pool
• 10% company reserves
• 15% partnerships/community
• 20% team and advisors
The token sale hard cap is 40,000 ETH and the token sale price is 0.0001 ETH
Token sale proceeds will be allocated in the following manner:
30% liquidity pool
20% network and platform development
15% business development
The BridgeX team brings a wealth of relevant experience in financial services and startups to BridgeX. CEO Jody Ong – Ong brings over 10 years of experience in payments, derivatives, and FX trading. He is the Co-Founder and CEO of Wallex, an international payments company that counts among its clients DXRacer (gaming chair company that sponsors some of the biggest teams and events in the burgeoning eSports industry) and Singapore Jazz Festival. Wallex is also a portfolio company of 500 Startups’ Southeast Asian fund, 500 Durians.COO Hiroyuki Kiga – Kiga was Vice President of Investments for Yello Mobile, a South Korean tech startup holding company with a multi-billion dollar valuation that counts DAYLI Financial Group (Korean exchange Coinone and Korean blockchain project ICON) amongst its subsidiaries. Kiga oversaw investment and acquisition opportunities across Southeast Asia for Yello. He is also Co-Founder and COO of Wallex. Head of Strategy and Partnerships Nicholas Foo – Foo was the Head of Business Development at Grab, Southeast Asia’s version of Uber valued at $6 billion and absolutely dominant in the industry. In November 2017, Grab achieved one billion booked rides and had 95% market share in the third-party taxi hailing market and 72% in the private vehicle hailing market. In fact, Grab acquired Uber’s Southeast Asian business. Chief Risk Officer Mark Valath – Valath is Vice President of Global Markets at United Overseas Bank or UOB, a Singaporean multinational bank and Southeast Asia’s third-largest bank by total assets.
Kai C Chng, CEO, and Co-Founder of Digix – Chng worked at HSBC Securities and was Assistant Vice President of forex trading before he co-founded Digix, an Ethereum-based asset tokenization company that offers tokens backed by real assets like gold. He is also Co-Organizer of the Ethereum Singapore Meetup, the largest of its kind in Asia. Shaun Djie, COO and Co-Founder of Digix – Djie co-founded Digix with Chng and is the Lead Coordinator of the Ethereum Singapore Meetup. He is also a Technical Committee Member for Blockchain and Distributed Ledger Technologies for Income Media Development Authority and Enterprise Singapore’s IT Standards Committee. Chionh Chye Kit – Kit has a lot of experience in compliance, which is of course very useful for a financial services company like BridgeX. Kit is Co-Founder and Managing Director of Cynopsis Solutions, which is part of REGTECH100’s 2018 list of most innovative RegTech (regulatory technology) companies. He also advises Kyber Network, a crypto-based liquidity network that would definitely help a liquidity-demanding project like BridgeX.
• Platform with credit, conversion, and payment solutions that integrates both crypto and fiat doesn’t exist and could be huge, especially in parts of Southeast Asia where many people don’t have access to banking services (this kind of platform isn’t as revolutionary in countries with more developed financial systems unless crypto gains widespread adoption) (+1)
• More comprehensive than current offerings like SALT and ETHLend, which focus on loans (SALT is the only crypto to fiat USD loans and ETHLend is crypto to crypto loans but also exploring crypto to fiat loans) (+1)
• An experienced team with relevant experience and relationships across Southeast Asia (+2)
• Advisors are strong as well, with access to a wide network (e.g. Asia’s biggest Ethereum meetup organizers) and technical expertise (e.g. top RegTech company Cynopsis Solutions) (+1)
• Based out of Singapore, a leading crypto hub that’s also the financial hub for Southeast Asia, one of the world’s fastest-growing regions that again, is in need of some legitimate financial infrastructure (+0.5)
• No working product – with such lofty ambitions (e.g. crypto to fiat conversions for 30 major currencies and ability to send fiat to over 180 countries), it’d be nice to see a working product (-1)
• Hype not quite there yet; however, the project is still in its early stages in terms of an ICO and hasn’t even announced a token sale yet. With such an ambitious idea and experienced team and advisors, this will probably change. Plus the team has been making the rounds in the Asian blockchain circuit (-0.5)
BridgeX Network have ambitious goals which will enable them to set new standards for the B2C businesses. To achieve this goal a strong Team is built with all the necessary skills, talents and long-time experience needed for the project. Most of the team members on BridgeX Network have verified LinkedIn profiles. This is all good because the more transparency a company have in regard to their team, the more trustworthy they typically are. This article is just a guide to potential clients, stakeholders and everybody itching for a snip of this wonderful project, The whitepaper will provide an in-depth and thorough analysis of this wonderful project. You can click on the link below and find out more about this wonderful project.
For More Information
BITCOINTALK PROFILE: https://bitcointalk.org/index.php?action=profile;u=2160355