DeltaExchange-user Acquisition or Marketing Plan
The founders of DeltaExchange were successful leaders in the marketing and advertising world before getting heavily involved in the cryptocurrency world. Bringing in a large user base is essential for any cryptocurrency exchange to thrive and have active markets. The strong execution of a well-prepared marketing plan is the best way to ensure success. Outside of simple organic word-of-mouth growth, DeltaExchange has plans for paid advertising campaigns, a lead generation based commission program, a generous “refer a friend ” program, community outreach, and event sponsorships. new users will be attracted by successful leaders in the social trading platform, as well as the potential success of the DeltaExchange Coin.
A few Key members of the DeltaExchange team have extensive backgrounds in online marketing. Combining their knowledge of the cryptocurrency market and experience with large-scale paid marketing campaigns, a detailed online advertising plan has been created to build a great community and user base. A large portion of the funds will be deducted to onboarding new users through several marketing pushes before the exchange is launched, on launch, as well when major features are released.
In addition to the large-scale paid marketing pushes, a rewarding referral program will be put in place, giving bonuses to those who refer new users to the exchange. Not only will existing users be rewarded for a referral, but the new users will also be given a sign-up bonus for being referred by a current user.
Potential Risks/Risk Mangement
When evaluating any investment, it is important to understand the potential risks involved. Cryptocurrency exchanges all have inherent risks, as demonstrated by numerous failures by previous exchanges, as well as current ones. users are at risk every time they trust the exchange with their funds. Exchanges are at risk by simply being exposed to the internet. Crowdsale participants are at risk as soon as they trust the project with their own money. minimizing these risks is an important part of the planning and development of DeltaExchange.