GEMSTRA – The Social Selling Platform


As progressive as it sounds, Blockchain really is a system to convey everybody to the most noteworthy level of responsibility. Not any more missed exchanges, human or machine blunders, or even a trade that was not finished with the assent of the gatherings included. Above whatever else, the most basic territory where Blockchain causes is to ensure the legitimacy of an exchange by recording it on a principle enroll as well as an associated dispersed arrangement of registers, which are all associated through a safe approval component.

The blockchain is a morally sound computerized record of monetary exchanges that can be customized to record not simply money related exchanges but rather for all intents and purposes everything of esteem. Blockchain innovation resembles the web in that it has a worked in power. By putting away squares of data that are indistinguishable over its system, the blockchain can’t be controlled by any single substance and has no single purpose of disappointment. The web itself has turned out to be tough for just about 30 years. It’s a reputation that looks good for blockchain innovation as it keeps on being produced.


Gemstra is a decentralized blockchain-incorporated biological system which frees the present social selling economy, with the objective of structure a mechanical convention for social offering that opens the business to everybody in retail. Our central goal is to make social selling open and wonderful for everybody. The Gemstra environment will build up a province for social selling by giving an innovation that decently circulates capacity to the proper entertainers of the model.

Besides, with the utilization of ASTRA Platform and GMS Token, Gemstra is developing a token monetary framework with its own blockchain-coordinated environment. Gemstra plans to open social elevating to all the retail advertise with its token framework.

Gemstra additionally gives an innovative framework the Astra Platform; it goes to retailers and brands as an approach to coordinate and manufacture their social selling channel. They give an influence blockchain with learning set inside the fingers of merchants.

Giving this administration would permit what in the Gemstra environment are alluded as “retailers” and types from the $24 trillion global retail financial framework an approach to append social advancing.

With the open programming provided by Gemstra and a SDK, they will most likely consolidate them with the ASTRA stage, and utilize the GMS Token as ASTRA’s default exchange of worth.

This GMS Token will be utilized for each move required with installments. It would likewise be utilized for commission, rewards and, general administration of the ASTRA Platform.


The fundamental issue where social merchants are commanded by huge mammoths in the market like Amway, Avon, Mary Kay and so forth. These traders hold their dealer’s hostage by making it troublesome as to exchange client information, exchange information and system information. The merchants are not understanding that much procuring an incentive as they are of competent.

Section obstructions are high, since this is restricting new traders from entering the space. The frameworks for dealing with the assignments are over the top expensive and divided. The assignments intend to oversee commissions, rewards, bookkeeping, client administration, back office tasks and so forth. There is absence of market participants which decreases merchants’ choices and openings. On the opposite side, dealers are not ready to contend with the brands in the immense retail industry.


The arrangement where Gemstra is concocted their plan to decentralizing the commercial center for social selling. They have propelled their verification of-idea social selling commercial center in July 2017 named Boutiques – enables merchants to pick brands and items they need to sell and welcomes brands from the gigantic retail industry.

Gemstra is thought of the Blockchain based answer for Social Selling Industry by offering administrations to Merchants, Brands and Sellers. Astra stage is a blockchain biological system which enables dealers to keep client and system information for which they endeavor to produce, traders to have exchanges between various brands and merchants. Finally marks is putting forth commission or rewards. GMS token is utilized as an utility token to buy items through any traders.

How It Works?

Savvy contracts control the social selling exchange. Traders regulate the stage by using open source programming or coordinate existing stage with SDK.ASTRA can have single or staggered partner, custom pay, and gamification/rewards models relying upon activity endpoints characterized inside the agreement. Actually, ASTRA can be utilized to have any member, commission, or gamified remunerate model – so its application can be utilized past the extent of social selling.

ASTRA doles out a wallet to every on-screen character in the social selling economy: Seller, Merchant, and Brand. Each Brand characterizes custom commission levels per Merchant that it accomplices with. Brands can characterize specially gamified rewards for Sellers drew in selling the Brand. The Seller takes an interest in Merchants (can be one or many) in light of the remuneration plan and which Brands the Merchants convey.

The Seller wallet has administration over information produced by the Seller like client data and client exchanges. The Merchant coordinates all exchanges among Seller and Brand wallets and goes about as the middle person (Note: BOUTIQUES is a dealer utilizing ASTRA – the main client). The Customer checks to the Merchant that the exchange has finished, which supports the endpoint and finishes the agreement. ASTRA encourages all exchanges and coherent move through a lot of brilliant contracts to oversee: Commission, Orders, Users, Rewards, and Genealogy.


Gemstra issues utility tokens called “GMS” which is used in the internal ecosystem for the services such as payments, commission and rewards.

Token Details:

Token symbol: GMS

1 GMS= $0.01

Total supply of tokens: 16 Billion

Hardcap: $25,000,000

Softcap: $8,000,000

Private Sale: 01st Aug to 30th Sep 2018

Pre-Sale: 1st Oct to 31st Oct 2018

Main sale: 1st Nov to 30th Nov2018

Distribution of The Tokens

Sale: 40%

Project development and marketing: 30%

Project team: 20%

Bounty program and consultants: 10 %

Distribution of Funds

Marketing: 38%

Software development: 22%

Operating expenses: 18%

Reserved: 12%

Lawyers: 5%

Other costs: 5%



July 2017

Boutiques Marketplace

Seeded with 200 sellers and 2 Brands

October 2017

Boutiques Marketplace Continued

Reached 1000 sellers and 4 brands

November 2017

Idea: Astra Platform

White paper drafting and deck building.

March 2018

ICO Seed Round

White paper V1 draft and Raising SEED round

August 2018

Private Sale

Tokensale App & Dashboard. Merged Boutiques & ICO sites.

October 2018

Astra Platform (for Boutiques) Public Sale

Checkout service and commission service

December 2018

Public Sale (Closed)

Distributed tokens.

January 2019

First Exchange (TBD)

Exchanges to be disclosed.



Jay Cheng – CEO

He is a serial entrepreneur and has launched 2 internet companies – Baublebox and Jewelscent that reached 7-figure and 8-figure run rates respectively within few months of launch.

Joseph Lau – CoFounder

Joseph has worked with Jay for over 12 years. He led sales and business development at He led growth at JewelScent’s launch driving revenue to $1 million monthly within six months.

Kevin Gambil – COO

Kevin is a C-level executive turned entrepreneur with over 25 years of experience. Kevin worked initially for large public companies like Alcoa and Alcan, progressing from engineering to business management and operations, including C-level positions with multiple $300 million+ privately held companies. He has spent the last 15+ years managing a portfolio of companies he invested in, consulted with, or operated.

For more information, please visit:

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Whitepaper :

ANN Thread :

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