HERO Coin

Let’s have a look at the project which “Making credit more readily available and affordable for the unbanked or underbanked, starting in Southeast Asia.”
What is HERO Coin?
We can say, Hero is the future of banking that provides collateralized loans to the unbanked and underbanked consumer across Southeast Asia. With the launch of its crypto-currency unit called Hero Token, HERO intends to expand into blockchain-based uncollateralized loans. Backed by venture capitalists such as Softbank, Alibaba and 500 Startups, the organization started operating in the Philippines in 2015 and has since helped thousands of Filipinos to obtain access to affordable credit.
Hero’s Mission
Hero’s mission is to revolutionize the banking industry to make credit more readily available and affordable for the unbanked or underbanked, starting in Southeast Asia.
What is a Hero Token?
Hero has been created to make both financial return and positive social impact. A Hero token represents the right to receive a reward, which is part of the interest income earned. It does not represent equity in the company nor have any intrinsic value. All tokens in aggregate will have the right to receive up to 20% of interest income.
Benefit from the token
Hero has been created to create both financial return and positive social impact.
A Hero token represents the right to receive a reward, which is part of the interest income earned. All tokens in aggregate will have the right to receive up to 20% of interest income. The tokens will be assigned pro rata to the fund provided during the token sale. Up to 20% of the distributable interest income is transferred to the specific Ethereum (ETH) wallet on a quarterly basis. The ETH is then redistributed to all holders of Hero tokens according to the smart contract conditions (i.e. the stake of interest income is received pro rata the share of tokens owned.) Long term Hero will strive to distribute the rewards in a shorter period of time, with the target of monthly reward distribution.
In addition, the company may use a percentage of profits to repurchase Hero tokens from the open market at the prevailing market price, therefore the value of the token should be positively correlated to the success of Hero.

Hero tokens are strategically designed to add value to the Hero network:

• Reward bearing tokens that generate interest income
• Social impact of helping underserved access affordable credit

Buy back:
The company may use a percentage of profits to repurchase Hero tokens from the open market at the prevailing market price, therefore the value of the token should be further positively correlated to the success of the project.
Moreover- Hero Coin
Pawn Hero is a Philippines based company focused on providing pawn services to its customer base. Pawning in the Philippines is a growing industry, mainly due to the large amount of unbanked citizens in the country and surrounding areas. These citizens, often lacking the ability to enter into loans or create savings accounts, must resort to other methods to fund their activities. A typical use-case might involve pawning a valuable for a set period of time in order to pay a bill on time and avoid overcharges, or for larger loans, enabling startups with the use of credit. Pawn Hero differentiates itself from its competitors by operating completely digitally, using mailing services to pick up items from its users and paying out loans in the form of debit cards or ATM withdrawals.

Pawn Hero is seeking to raise an ICO in order to evolve its business further, enabling larger collateralized loans, more accurate record keeping on the blockchain, and saving costs by removing the infrastructure of identity checks (which would also be kept on chain).

Most emerging markets lack centralized credit scoring.

Blockchain enables every person to have a unique and verifiable reputation-based identity that allows them to participate equally in the economy. By combining non-traditional data sources from social media profiles, previous work experience and transaction history with advanced machine learning techniques we expand our offering to provide access to unsecured loans.

Positive Outcomes
Pawn Hero is currently in an emerging market in Southeast Asia – regarding pawnshops themselves, they have grown massively due to the unbanked population problem, reaching over 5 billion US Dollars in total market cap. Pawn Hero, which was started in 2015 is a rather small competitor compared to other more established franchises – still, its advantages and user experience (they have a simple mobile app and easy site to pawn items on, as 50% cheaper lending rates compared to average pawn shops) provide a possible entryway to increasing market saturation. If Pawn Hero were to capture even 10% of the market in the future, this would mean a total valuation of 500 million US Dollars, or a 5 times return on investment of HERO tokens should the hard cap be hit during the ICO.

Pawn Hero also has a pre-existing Minimum Viable Product, which is their Pawn Hero web site – having personally gone on their site and tested the service myself, I can say that it’s very well done and has the aura of a business that will easily grow in time. The link to the web site can be found here. Finally, it’s appreciated and noticed that 80% of HERO tokens will be given out to the public during the sale, one of the largest figures we’ve seen in ICO’s.

Negative Outcomes
Pawn Hero ultimately feels like you’re investing in exactly their company and nothing else. While they speak vaguely and mysteriously about their actual use of blockchain technology, there is no real meat to this story. Ultimately, all of Pawn Hero’s concept can be reduced to a money drive to further fund their company – even usage of the blockchain itself is likely not something that is necessary for this kind of project. Looking over the team behind Pawn Hero leaves something to be desired, as there is very little in the way of real blockchain developers – a definite misstep if there is to be one, when the entire purpose of this ICO is to leverage the advantage of blockchain.

Secondly:
There is a large question of future potential as a project. Pawn shops are only utilized in South East Asia because of the lack of banking for individuals – once banking systems begin to accept these unbanked citizens (or, a blockchain project that actually addresses this problem), I foresee that Pawn Hero will likely lose a lot of steam and popularity unless they pivot.

Finally:
Pawn Hero has several conflicting ideals and statements when it comes to their marketing and their actual solution. They tout that Hero can be used to generate credit and create “banking for the unbanked” people of the Philippines and neighboring areas, but their entire product has very little to do with banking itself and more to do with funding their current infrastructure.

Here is the Conclusion
Pawn Hero is a great concept, but ultimately one that I feel has no business in blockchain. It has a large hard cap at almost 100 million dollars (at the time of this writing), little in the way of an all-star development team, and few details regarding how they will actually use the advantages of blockchain. For these reasons, I believe that this ICO must be passed up.

WEBSITE- https://herotoken.io/

WHITEPAPER- https://s3-ap-southeast-1.amazonaws.com/herotoken/Hero+Whitepaper_081417.pdf

TWITTER- https://twitter.com/PawnHeroPH

FACEBOOK- https://www.facebook.com/PawnHero.ph

ANN THREAD- https://bitcointalk.org/index.php?topic=2088817

https://bitcointalk.org/index.php?action=profile;u=1425857

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