The Bluenote economy requires, and will achieve, a large community of building participants. Getting buildings
to adopt the protocol and use the Bluenote token to purchases services will take significant effort through
multiple channels. The most direct channel – the building operators and managers themselves – is likely the
least interested in a token-based market. Building operators are often old-school, navigating the influx of data
in a building the way cautiously and skeptically. They will need help.

The main channels through which the Bluenote team will reach buildings include:

1. Direct to Buildings Operators and Engineers,
2. Leveraging building energy consulting and data service legwork,
3. Through Utilities and Governments pursuing data-centric energy efficiency programs,
4. In partnership with building ownership groups,
5. Embedded in building and IOT technology

The most likely people to help building operators upload data and connect to the Bluenote Protocol are other
actors in their market orbit: utilities, property owners, efficiency services companies, and building technology
hardware and software companies. History has proven that working through these adoption channels does not
provide linear scalability. Adoption is lumpy. For example, a property management group will likely decide to
implement the Bluenote Protocol and engage in the marketplace in one effort, after they have experience with
the Bluenote in a test building. Similarly, utility and government incentives and partnerships to achieve new
energy efficiency savings and to measure energy efficiency performance will be implemented region by region


In order to rapidly scale into the marketplace and drive building adoption, Bluenote will establish channel
partnerships that already play a role in the building life cycle. Because of the flexibility of the Bluenote
Protocol, we can approach the market from multiple complementary industries. The Bluenote team has deep
experience working in these markets and have long-established relationships with decision makers. While each
of these types of partners may have a slightly different incentive for adopting the Bluenote Protocol, in each
case success of the overall Bluenote Economy means individual success for the participating partner as well.

Potential partnership companies fall under two types:

Internal Controllers

Companies that have direct access to building equipment functions and performance. These companies are
responsible for the day-to-day operational success and management of the building.

1. Energy Service Companies
2. Building Management Companies and Engineers
3. Owner/Operators

External Influencers

Companies that do not participate in the day-to-day operations of the building, but have the ability to
influence day-to-day decisions, either through offering market-based and policy-based incentives or through
exerting fiduciary or financial control.

1. Developers
2. Real estate investors
3. Institutional lenders
4. Utilities
5. Government and energy regulators


Ultimately, the Bluenote Protocol will be best able to accelerate market adoption when partners that already
have existing equipment in buildings, and further sales channels in those buildings, agree to integrate the
Bluenote Protocol into their hardware and software. This integration will allow the Bluenote Protocol to reach
buildings with which it does not have a primary or secondary relationship and allow those hardware and
software vendors to provide new value-adding services to their current and prospective customers.

Software vendors

The Bluenote team is in discussion with several software-as-a-service energy and building information system
platforms to integrate the Bluenote Protocol into the software delivery function. The Bluenote team is
proposing not to replace these software companies as a provider of services to buildings, but rather get the
software providers to embed the Bluenote Protocol into their software’s data collection processes, with the
ultimate goal of establishing these software vendors as third-party applications in the Bluenote economy and
enabling easier access to their customer’s data.

Hardware vendors

The Bluenote team will be working with large and small hardware vendors that have a significant presence or
potential in the commercial building industry to integrate the Bluenote Protocol into their devices. Bluenote
will work to establish hardware partnerships in 2018 and, depending on the availability of funds, establish
hardware pilots in buildings to test the implementation of Bluenote Protocol-integrated devices.

  • IOT Devices. Distributed Internet of Things devices often contain a data acquisition server on the site
    of a building. The team will work with hardware vendors to allow for the data acquisition servers to
    upload to their own established Bluenote Protocol nodes through the standardized data format.
    When no server exists on-site, Bluenote will work with the IOT companies to make the Bluenote
    Protocol node their cloud storage mechanism
  • Building Automation/Energy Systems (BAS/BEMS). Typically, Building Automation Systems and
    Building Energy Management Systems are closed hardware servers that sit on the site of a building
    and provider direct input and control to the building engineer. The team will work with the BAS/BEMS
    companies to develop one-way real time export of their data records to a Bluenote Protocol node,
    ensuring cybersecurity best practices that prevent data downloads or control of building control
  • Meters and Submeters. With the recent mass deployment of intelligent metering systems by utilities
    throughout the world, there presents new opportunities to collect interval metering data, and stream
    in instantaneously, or with a short delay, to Bluenote nodes. The team will work with metering and
    submetering companies to integrate firmware and software into metering systems that allow for the
    direct transmission of meter data to Bluenote nodes.


Bluenote will focus on driving adoption in key cities that first and foremost exhibit strong real estate
fundamentals but are also coupled with relatively high energy prices and intense energy usage throughout the
While we envision the Bluenote Protocol as a technology that can be deployed globally, from a practical point
of view, the team will initially focus on driving market adoption in cities that have strong technical
fundamentals where we also have pre-existing relationships. Bluenote will first target cities where we have
existing relationships with one or more “Internal controller” partners plus one or more “external influencer”
We will use those initial markets as a way to test and validate some of the best performing solutions and
demonstrate the benefit of the Bluenote Protocol. This initial success will not only drive organic market
adoption in the new cities but will also allow the team to leverage those initial successes to establish new
channel partnerships. Because channel partners touch different aspects of the commercial real estate industry,
showing how each channel can be effective will allow for additional and cities to adopt the method that best
fits the local environment.
The following cities have strong potential as initial locations. Bluenote team has strong pre-existing
relationships with potential partners, as well as strong fundamentals potential for building performance in
each of these cities.

North America
● Chicago
● Los Angeles
● Austin
● Boston
● Honolulu
● Houston
● Seattle

● Amsterdam
● Rotterdam
● Berlin
● Dusseldorf

Middle East & Asia
● Dubai
● Tokyo
● Singapore


As the economy of the Bluenote ecosystem continues to grow over time, there are costs to maintain the
Bluenote Protocol infrastructure, which represent the significant scaling challenges of a nodal data system and
marketplace. The proceeds from the Bluenote token sale will support the continued initial development of the
Bluenote Protocol infrastructure, but ongoing expansion will need to be funded through a broad and low
transaction fee from the marketplace, plus revenue from Bluenote-produced modules.

Module Revenue
Products developed by the Bluenote team and market tools will not be the exclusive products in the module
marketplace. However, they will be priced nominally to provide ongoing support for the growth of the
Bluenote community and infrastructure.

Community Voting on New Investments
Bluenote token holder will be able to vote on Bluenote infrastructure development investments to direct
where these funds would go, including Node development, module prototype development, front-end
development, marketplace enhancements, and pilot projects.

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The author of the video:

Name – jenyaret

Profile –;u=2001334

ETH – 0xaaBd86831c4d847458b560CC04382B381B54db7D


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