How Kinela Connects Blockchain and AI for Smart Advertising
The use of blockchain technology in the advertising space is not new, in fact, big companies like IBM and Microsoft had started investing in this industry back in 2017. However, the actual significant implementation of blockchain in advertising was not seen until now. Kinela is a blockchain project which makes use of AI for improving the way ads are displayed and managed online.
What is Kinela Project?
Kinela is a blockchain-based advertising network which utilizes the features of blockchain and the power of AI for displaying only the most relevant ads based on the user intent. The aim is to increase the profitability of advertisers and publishers while creating a better advertising experience for the user.
The Kinela advertising platform benefits companies (advertisers) by providing an intuitive way for displaying their advertisements more effectively, while publishers benefit in terms of increased profitability from their ad slots.
The use of AI
Kinela makes use of Artificial Intelligence (AI) based neural networks for automatically finding the best advertisements for publishers’ websites. It does so by analyzing the user and site data and then selecting the most relevant ads to be shown to a particular user at any given moment. It maximizes profitability by increasing the probability of results.
Moreover, the use of AI enables the Kinela network to create a profitable opportunity for publishers to monetize their ad slots in the best way. The platform gathers performance data of various advertisers, which can be used by publishers for finding and leveraging the most profitability opportunity.
Blockchain in Kinela
Other than AI, blockchain is the second modern technology which the Kinela platform is using. The primary role of blockchain in Kinela is to provide a transparent and verifiable method for tracking sales, user registrations, funds, installed applications, etc., in order to divide the profits in a fair manner.
Another major benefit of blockchain is the lack of middleman. The system, therefore, connects advertisers directly with potential publishers, thus removing the need and cost of the middlemen. All transactions between advertisers and publishers are verified and processed as well as tracking of various activities is done through smart contracts, which reduces the cost for involved parties.
Further, the blockchain also helps to keep the system completely transparent and free of fraud. It provides a base for developing a fair rating system for advertisers and publishers. All the transaction data and records are stored in an immutable blockchain, where they cannot be manipulated with and can be verified at any time.
Thus, by integrating the blockchain technology with Artificial Intelligence, Kinela has developed a smart advertising system for increasing the profitability of online advertisers and publishers.