HowDoo; A Profitable Social Media for Both Users and Content Creators
Content creators are the most important element of social media platforms. The quality or popularity of the contents created determines the number of people attracted to the platform. The traffic occurred on any social platform is an essential indicator for advertisers since it is directly correlated to the number of audiences that can see their advertisements. However, in todays centralized platforms, established players increasingly demonetizing the contents created by content creators with no notification or option to appeal. Moreover, there is a growing concern with shrinking subscriber numbers, and established platforms prefer sponsored content and increase the level of editorial control pressure on content creators.
HowDoo proposes an incentive-based reward program. The program encourages masses to get involved in the platform. It will also reward content creators according to their active contributions. HowDoo will transfer the business models and user benefits associated with social media via offering a share of revenue (60 to 70%) to the original content creators.
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