HowDoo to End User Data Exploitation
Howdoo is a decentralized social platform based on blockchain technology. It aims to address the social and economic problems that exist in the social platforms.
Social media platforms collect valuable user data such as interests, preferences and activities via the actions made during user interaction within the platforms. Social media platforms categorize this big data and sell them to the marketers. This way such platforms obtain enormous revenues. Therefore, this revenue model is essential to existing centralized social platforms. Facebook reported advertising revenues of $9,16 billion in Q2 of 2017.
Howdoo will give users and communities freedom of choice whether they want to see advertisements or not. They will have opportunity to accept advertisements in return of payment. Similarly, users and communities would have full control over their personal data. Besides, they will have control over the types of advertisement they want to see. In addition, a feedback mechanism to be provided will also incentivize advertisers to respect users’ requirements.
Howdoo is ready to disrupt social network industry with addition of payment options via cryptocurrency. HowDoo ICO is live at the moment.
You would check the details at project website and whitepaper: