Inflr – Platform Connecting Influencers and Advertiser
ABOUT THE PROJECT
Inflr is focused on creating digital marketing solutions using the latest technology for micro-influencers. We believe that all micro-influencers should have the opportunity to participate in an exchange that stimulates the creation of high-quality advertising content and allows digital influencers to be compensated for the true value of their influence.
A new strategic concept for influence marketing
With the advent of internet and digital media, passive consumers have become active participants. Numerous interactions became possible, from opinions expressed through tweets, to participation in live streams sponsored by brands.
As a consequence of these new digital tools, the forms of communication have been diversified. Common users are no longer just the receivers of messages from master platforms – they have become content producers, allowing rapid scalability and an increased range of messages.
What problems does Inflr solve?
1 FOR THE ADVERTISER
PROBLEM: Problems with exchange and payment methods.
SOLUTION: Inflr accepts several methods of payment, including its own cryptocurrency: Inflr Coin. This ensures not only the profitability of the investment, but also facilitates the payment of influencers worldwide.
PROBLEM: Difficulty finding influencers.
SOLUTION: The Inflr platform has a complete search with more than 10 filters to find the right influencer for your campaign.
PROBLEM: Lack of clarity or accuracy in influencers’ rates and values.
SOLUTION: Inflr has an intelligent algorithm that determines a coherent value for the remuneration of the influencers based on their reach and engagement.
2 FOR THE INFLUENCER
PROBLEM: Difficulty being found by brands and agencies.
SOLUTION: By registering in Inflr, the influencer will have access to various advertising campaigns created by companies that fit his/her profile.
PROBLEM: Difficulty in communicating with brand representatives.
SOLUTION: With an automated and intuitive campaign management process, influencers receive all material from the advertiser through the platform, create the content, and submit it for approval. In case of doubt, the influencer can talk to the advertiser within the platform, facilitating the entire process and helping to forge relationships.
PROBLEM: Dissatisfaction with compensation, or undervaluation.
SOLUTION: With Inflr Score standard values are established for each type of post so that influencers will know they are being paid fairly.
- Beta version of platform developed, fully functional and with limited access for some customers to test
- Inflr Version 1.0 released in Brazilian market
André Feijó Meirelles
Blockchain Business Developer
Prof. Fabio Moura
Financial and Tax Law
ICO Blockchain Advisor
Blockchain Platform Advisor
ICO Growth Hacker
Marcos de Carvalho Pagliaro
ICO Marketing Advisor
FOR MORE INFPRMATION VISIT THE FOLLOWING LINK:
Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=1460674