KNOWLEDGE. is a blockchain platform that utilizes the blockchain technology to implement knowledge token as a source of value, and to store information of value to advertiser, education, enterprises and other users in a transparent manner that gives confidence to all parties involved. It creates an avenue for educators, employers, advocates and others to value and exchange knowledge through voluntary or gamified interactions.
Data miners, market places, enterprises, advertisers and third parties can also harness knowledge scores as an actionable intelligence to target and incentivize both digital and brick and mortal campaign. This platform uses the knowledge Funnel for classifying users based on their Knowledge Score. By understanding the knowledge of audience segments, advertisers and other parties can craft knowledge appropriate message for the current prospective consumers. It is illustrated below. began as a concept for rewarding and celebrating knowledge. Everyone possesses knowledge, and is shaped through their individual life experiences, but opportunities to share, showcase, and receive the benefit of one’s own knowledge can be scarce for most people. Knowledge.iointroduces a platform to applaud and reward users for sharing their knowledge. proposes a platform that will enable its participants to attain an immediate reward and validation through gamified learning, verification of expertise, and cutting-edge ad tech based technology. is a multifaceted platform with forward thinking crypto technology, creating a user centric approach to information gathering and persona building.
At the core of the platform is the Knowledge Score. Knowledge Scores and associated user personas will track and measure the user’s knowledge on a vast set of topics.

Through integration with the IKL platform, educators, employers, advocates, and others can value and exchange knowledge through voluntary or gamified interactions.

The data curated in conjunction with Knowledge Scores will tell stories and identify opportunities in a way that has never been possible before.

 Data miners, marketplaces, enterprises, advertisers and other third parties can use these Knowledge Scores as actionable intelligence to target and incentivize both digital and brick & mortar campaigns.
The platform provides an online Seller Marketplace offering advertiser products and services available in exchange for Knowledge tokens.

Ecommerce stores and their products are linked to advertiser campaigns and content within the platform.

In order to jumpstart the Marketplace and ensure users can enjoy tokens earned, we have established relationships with merchants that will provide a catalog of 300,000 products.

Knowledge tokens are disbursed proportionally as a reward for sharing or generating knowledge.
The Knowledge token is mined not by cryptographic hashing, but by solving questions from which Knowledge Scores can be developed, or by usage of websites and apps that have some associated knowledge value.
Data pools that interact with the platform are rewarded with tokens for contributing knowledge.
Q&Ads Knowledge Score Targeting 

Craft the most appropriate messages to communicate with users at different stages of the Knowledge Funnel using the Q&Ads platform.

Advertisers can target users with Knowledge Scores about topic sets related to their products and services.

Educate audiences about your products and services and measure the user’s level of understanding.

Get answers to questions you’ve only previously dreamed of, at scale!


From the day we are born, we are continuously learning. Early on in our lives we learn a wide variety of skills – reading, writing, arithmetic, what we like, what we don’t like – somewhere along the way, we are taught that the rewards and benefits for learning and attaining knowledge will be more clear later in life. As a society, we indebt ourselves financially, spending years in schools and colleges accumulating knowledge, and as we progress through our educational journey, we are told knowledge is itself a reward, that knowing something should be reward enough. After many years of formal schooling and attaining knowledge, we realize that the main outcome of this learning, the value of what we know, is financial in nature.
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