LICERIO

Licerio

milobubu

1. Introduction

We live in the world where the Internet and social networks have become an integral part of our daily life. According to research data, more than 70% of customers are searching for new goods and services in the Internet and these are social networks that have become the main source of business development. Social networks community numbers 3 billion users and world`s advertising budget is U. S. $77 billion and with each year this number is increasing. But now creating a smart advertising campaign and getting a long-waited client is a really big deal; advertisers spend 50% of their advertising budget for paying VAT, covering bank charges as well as for covering expenses of paying for marketing managers` job and don`t cover all their expenses in all cases. Besides that, there are issues related to high competition, incompetent advertising campaign adjustment and adblocking software programs as well.

We are creating LICERIO — the platform where brand is advertised by customers by reposting advertising materials in social networks and as a reward they can get a discount for an item of goods/services equivalent to the number of collected likes. The platform is based on influence marketing principle and its ecosystem is based on Blockchain technology with its own cryptocurrency — LCR Token. LICERIO platform allows reducing advertiser`s expenses to 5% and reliably involving customers into his business what will give the opportunity for growth for small and medium-sized businesses throughout the world.

2. LICERIO platform benefits

Here is a short list of key features of LICERIO platform

  • Quick advertising campaign development
  • Reduction of labour and time costs
  • Ease of use and availability
  • Global coverage
  • Operating costs and commission charges reduction
  • Free marketing tools
  • Customers` acquisition guarantee

3. Market Analysis

Future belongs to social networks. Brands interact with social networks community more and more often.

With the development of the Internet, new types of advertisement have appeared that are available not only for the audience of your region or your country but throughout the whole world. Online advertising is very efficient. Being placed in a smart way with all the peculiarities of the Internet taken into account, advertising materials can get dozens of thousands views in a day.

Nowadays, it is commonly known that social networks are a powerful tool of brands and customers interaction.

Research shows that only for the last year the number of users of social networks has increased by 13% worldwide. At the beginning of 2018 the number of potential consumers has reached 3.196 billion people which is 42% from the total number of global population. The growth of social networks popularity is determined by the convenience of their use as they allow people not only communicating with each other outside local boundaries but also offer them content exchange and sharing.

The main benefit of social networking platforms is a broad coverage.

More than three billion people in the whole world use social networks not less than once a month with 90% of social networks users are using mobile devices for that.

Brands are investing more money into advertising for their interaction with the audience, however, it doesn`t appear to be so convenient because of the large fragmentation of mass media content.

In 2017 the volume of global advertising market in social networks amounted U. S. $43.78 billion. And at the beginning of 2018 the revenue of this segment of the market already reached U. S. $51.304 billion. At the same time it is known that the average return is U. S. $17.24 per user.

Experts predict that these values will increase by 10.5% by 2022 resulting in market volume reaching more than U. S. $76 billion.

A great number of marketing managers establish contacts with customers using services of opinion leaders; however, such policy puzzles consumers more and more and due to large-scale involvement of such collaborations consumers tend to trust the recommendations of their acquaintances more.

One-third of respondents actively reacts to ads reposting made by their friends.

Making a research of this phenomenon attention should be drawn to the audience behavior. A private message that contains an ad received “from a friend” attracts attention of not less than 33% of surveyed what increases the efficiency of advertising by 13%. The number of “likes” in posts also has a good influence on the reaction of consumers as it is associated with information relevance and popularity. These are advertising integrations via acquaintances that have the strongest public response among potential customers.

Information that is transferred via social networks has a format that is different from the standard type of advertisement as users themselves spread the information, therefore, advertising material is transferred by itself by means of buzz marketing and doesn`t require any effort to be made on the side of advertiser. When posted content systematically gets a big number of “likes” or “reposts”, the flow of new customers continuously increases without any additional expenses on advertising and information that is obtained this way immediately takes the form of recommendation and the level of confidence in it is accordingly higher.

4. Market Issues

  • The first problem: The tendency of inflated prices of advertising spots on the Internet

Regardless of their quality and traffic, the owners of web resources try to recover costs for web-site maintenance and development by selling advertising space at fabulous prices. It is nearly always explained not by greediness and dishonesty of a web-site owner but by the lack of basic knowledge in economy. Today one should take into account that advertising will be efficient if the profit from traffic conversion is three times higher than the cost of advertising. Today the cost of advertising at many famous web-sites doesn`t meet this requirement.

  • The second problem: Falsification of indicators

There are special “clicker” programs that can automatically follow your ad links,

thus, ruining your budget and you don`t get new clients.

  • The third problem: Ad blocking programs

If such programs as AdBlocker are installed on user`s computer, then your ad won`t be displayed to him.

  • The Fourth Problem: Working with opinion leaders

You have ordered advertising from an opinion leader, spent your money, but didn`t get new clients and it is because blogger`s audience is not your target one and his account has probably been exposed to different ways of advertising cheats.

During the process of research, 145 advertisers placing their advertisements in the Internet as well as other media have been surveyed. The nature of the reasons that inhibit the growth of Internet advertising market is mostly based in the lack of customers` confidence in the reliability of Internet deals:

  • The lack of confidence of potential customers in e-commerce due to the lack of complete and reliable information about it;
  • Fear of not getting the item of goods that has been paid in advance;
  • The lack of system of payments development;
  • Fear of credit cards fraud;
  • Concerns related to the unauthorized use of personal data;
  • Practically total lack of legal coverage of the activity.

5. Product Review

Issues with Internet advertising and business development have inspired us to create LICERIO that is a platform where brand is advertised by customers and which ecosystem is based on Blockchain technology with its own cryptocurrency — LCR Token, what will allow reducing operating costs, improving brand interaction with customers and what will make the platform transparent for all its users.

  • LICERIO platform for advertisers

  • LICERIO for agencies and freelancers

Not only a brand but an advertising agency or a freelancer can sign up in LICERIO platform that can adjust their advertising campaign, create a good-quality advertising material for their brand and get a reward for every customer they have attracted.

  • LICERIO for webmasters

  • Brands and customers interaction

6. Platform economy

LICERIO platform will charge a commission fee for each customer attracted for a brand. Commission rate may vary from 5% to 10% depending on methods used for attracting the customer. For example, if a brand has indicated the display of advertising materials on partner websites, then the commission rate will be 7.5% and if a brand has also used services of an advertising agency or a freelancer, then the commission rate will be 10% and in case a brand has independently adjusted its advertising campaign, then the commission rate will be 5%. LICERIO takes 5% from the total amount of commission fee to maintain its operating activity and high quality of provided services, the rest amount of commission fee is distributed among webmasters, advertising agencies and freelancers.

All transactions inside the platform are carried out with direct use of cryptographic LCR token that provides high quality of the web resource and prevents any intrusion of third parties into the processes inside the system. Token value will be maintained not only by using it as a method of payment but it will also be supported with a possibility of receiving additional income by token holders. Token holders will be able to use them at popular cryptocurrency stock exchanges where potential users will buy them for their further use at the platform.

The system of rewards for active use of the platform will be used at LICERIO platform; the more tokens a user has on his account, the more opportunities the platform gives him.

7. Road map

8. Distribution of tokens

LCR tokens will be compatible with ERC20 standard. 5% from the total amount of tokens will be released for partners and consultants (they will be released upon the completion of all phases of token sale), 10% will be saved for the bounty program, 15% of tokens will be released for the team of the platform and the rest 70% will be released for sale. The total number of released tokens will be equal to 100 000 000 LCR.

PRIVATE SALE

  • START DATE: April 25, 2018, 12:00 GMT
  • END DATE: May 15, 2018, 12:00 GMT
  • MINIMUM TARGET: 2500 ETH
  • Private sale token exchange rate: 1 ETH = 8000 LCR
  • Minimum investment amount: 10 ETH / 80000 LCR
  • Maximum investment amount: Without limitation
  • Investment methods: ETH, BTC
  • BONUSES: 100%

PRE SALE

  • START DATE: May 28, 2018, 12:00 GMT
  • END DATE: June 10, 2018, 12:00 GMT
  • MINIMUM TARGET: 2500 ETH
  • PRE-ICO token exchange rate: 1 ETH = 6000 LCR
  • Minimum investment amount: 25 ETH / 150000 LCR
  • Maximum investment amount: Without limitation
  • Investment methods: ETH, BTC
  • BONUSES: 50%

First phase of token sale

  • START DATE: July 10, 2018, 12:00 GMT
  • END DATE: July 29, 2018, 12:00 GMT
  • MINIMUM TARGET: 2500 ETH
  • PRE-ICO token exchange rate: 1 ETH = 4000 LCR
  • Minimum investment amount: 0.1 ETH / 400 LCR
  • Maximum investment amount: Without limitation
  • Investment methods: ETH, BTC
  • BONUSES: 25%

Second phase of token sale

  • START DATE: September 1, 2018, 12:00 GMT
  • END DATE: September 21, 2018, 12:00 GMT
  • MINIMUM TARGET: 2500 ETH
  • MAXIMUM TARGET: 14000 ETH
  • PRE-ICO token exchange rate: 1 ETH = 4000 LCR
  • Minimum investment amount: 0.1 ETH / 400 LCR
  • Maximum investment amount: Without limitation
  • Investment methods: ETH, BTC
  • BONUSES: 20%

9. Our team

Visit Licerio At :

Website: https://licerio.org/

Whitpaper:https://licerio.org/docs/whitepaper.pdf

ANN thread:https://bitcointalk.org/index.php?topic=3335672

Twitter :https://twitter.com/LICERIO04353741

Telegram : https://t.me/licerio_en

Author:

Bitcointalk Username : milobubu

Bitcointalk Profile Link :https://bitcointalk.org/index.php?action=profile;u=2091970

Eth Address : 0x533330b7Aa38D23FEF62e4894d5f5d8680405696

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Publication author

offline 1 year

Ade Hilman Negara

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Comments: 0Publics: 51Registration: 10-05-2018
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