LICERIO: THE EVOLUTION OF ADVERTISEMENT

Overview

LICERIO is a platform where brand is advertised by customers by reposting advertising materials in social networks and as a reward they can get a discount for an item of goods/services equivalent to the number of collected likes. The system is based on Blockchain technology with its own cryptographic LCR Token.

Benefits of The platform

Here is a short list of key features of LICERIO platform
• Quick advertising campaign development
• Reduction of labour and time costs
• Ease of use and availability
• Global coverage
• Operating costs and commission charges reduction
• Free marketing tools
• Customers` acquisition guarantee

Market Problems

The first problem: The tendency of inflated prices of advertising spots on the Internet
Regardless of their quality and traffic, the owners of web resources try to recover costs for web-site maintenance and development by selling advertising space at fabulous prices. It is nearly always explained not by greediness and dishonesty of a web-site owner but by the lack of basic knowledge in economy. Today one should take into account that advertising will be efficient if the profit from traffic conversion is three times higher than the cost of advertising. Today the cost of advertising at many famous web-sites doesn`t meet this requirement.

The second problem: Falsification of indicators
There are special “clicker” programs that can automatically follow your ad links, thus, ruining your budget and you don`t get new clients.

The third problem: Ad blocking programs
If such programs as AdBlocker are installed on users computer, then your ad wont be displayed to him.

The Fourth Problem: Working with opinion leaders
You have ordered advertising from an opinion leader, spent your money, but didnt get new clients and it is because bloggers audience is not your target one and his account has probably been exposed to different ways of advertising cheats.

During the process of research, 145 advertisers placing their advertisements in the Internet as well as other media have been surveyed. The nature of the reasons that inhibit the growth of Internet advertising market is mostly based in the lack of customers` confidence in the reliability of Internet deals:
• The lack of confidence of potential customers in e-commerce due to the lack of complete and reliable information about it;
• Fear of not getting the item of goods that has been paid in advance;
• The lack of system of payments development;
• Fear of credit cards fraud;
• Concerns related to the unauthorized use of personal data;
• Practically total lack of legal coverage of the activity.

Purpose

Now creating a smart advertising campaign and getting a long-waited customer is a really big deal. Advertisers spend up to 50% of their advertising budget for covering banks and payment systems commission fees, expenses for rewarding advertising agencies and CPA networks, advertising platforms and services.
• Banks and payment systems
Commission rate is 3 – 5% from the amount of payment
• Advertising agencies and CPA networks
The amount of reward is 15 – 25%
• Advertising platforms and services
The amount of reward is 5 – 15%

LICERIO will reduce advertisers costs to 5% and will provide guaranteed customers. The platform will give new opportunities for Internet-marketing. The platform can easily interact with online shops via widgets as well as with real business segments by using mobile applications for customers and advertisers. Besides that, the platform is available for webmasters who want to monetize their web-sites traffic, offering their customers service of our advertisers. Webmasters get rewards from the commission fee paid by advertisers for their customers.

DIRECTING CUSTOMERS

Customer starts LICERIO mobile application. At “Discounts beside you” tab a map displaying advertisers who are connected to the platform will open. The farther customers is from an advertiser, the larger discount he will get when he comes to a point of sales.
First of all, this feature will be useful to advertisers that are located at such places where there is no big customer traffic. This discount won`t be added to the discount that customer will get by reposting advertising materials.

Cashback & loyalty

Global cashback service with LICERIO. Users receive bonuses in the form of tokens by purchase of goods from our partners. The system forms a single bonus wallet, customers can share bonuses with friends, exchange for a discount in any affiliate store.

Decentralized contests
Contests in social networks – this is a great way to tell about yourself a huge audience of users. Decentralized system will make the contests transparent, the client will receive an award, and the brand will increase awareness and trust among customers.

TOKEN & VALUES

LCR token is realized in accordance with ERC20 standard. 5% from the total amount of tokens will be distributed among partners and consultants, 10% will be saved for the bounty program, 15% of tokens will be saved for the team of the platform and the rest 70% will be sold. The total number of released tokens will be equal to 100,000,000 LCR.
Start: May 28, 2018, 12:00 GMT
End: June 10, 2018, 12:00 GMT
Soft cap: 500 ETH
Hard cap: 2500 ETH
Acceptable currencies: ETH, BTC
Number of tokens for sale: 15,000,000 LCR
Tokens exchange rate: 1 ETH = 6000 LCR
Minimal transaction amount: 1 ETH

Distribution of Token

Use Of Proceeds
50% Marketing
25% Development
12% Administrative
8% Bonuses
5% Legal

Road Map

Q3 2017 Basic interfaces design and project architecture creation Development of software and cloud service architecture
Q4 2017 Creation and optimization of a search engine for customers Development of cheat protection algorithms in social networks

Q1 2018
Launch of a web-platform for webmasters Creation of analytical web resources Advertisers CRM system creation February 2018 Creation and audit of Smart contracts for brands and their customers Creation of profiles for advertising agencies and freelancers Implementation of advertising campaign creation for brands March 2018 Creation of widgets for e-commerce Automation of certain tasks in advertisers analytics
April 2018
PRIVATE TOKEN SALE
May 2018
TOKEN PRE SALE
Q2 2018 Creation of user profile “Customers beside you” function Creation and audit of Smart contracts for webmasters, advertising agencies and freelancers
July 2018
First round of Token SALE
Q3 2018
Introduction of LCR tokens at popular cryptocurrency stock exchanges Implementation of additional marketing tools Implementation of the functions of search and interaction of brand with advertising agencies and freelancers Creation of iOS- and Android-based mobile applications for brands and customers
September 2018
Second round of Token SALE
Q4 2018
Increase of the number of available social network Launch of the platform in Russia and CIS countries Large-scale advertising campaign for the attraction of brands and customers

Q1 2019 Launch of the platform in Europe
Q2 2019 Worldwide launch of the platform

Team Members

• George Markov: Founder & Senior Developer
• Vitaliy Orehov: Co Founder
• Evgeniy Orehov: Commercial Director
• Roman Gerasimov: Head of Marketing
• Margarita Fomicheva: Token economy
• Elina Kraselnikova: Powerful UI/UX Designer
• Evgeniy Kondrashov: Front-end Developer
• Alena Minina: BDM
• Elena Vorobyeva: Support Agent
• Evgeniy Markov: Backend Developer
• Anastasia Aksenova: Content Manager

Visit The Links Below For More Details:

Website: https://licerio.org/
Whitepaper: https://licerio.org/docs/whitepaper.pdf
ANN Thread: https://bitcointalk.org/index.php?topic=3300772.20
Telegram: https://t.me/licerio_en
Twitter: https://twitter.com/LICERIO04353741

 

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