What is Persona ?

Persona represents the solution for identity management, aligned with the latest data protection regulations. Its scope is to empower the customer and grant him/her the control over their personal data as well as the means to secure access to their private details.

By using Persona, the individual spends less time updating their data and service providers can access the latest version of the customer data.

Main Goals of Persona

– To ​leverage on identity management services​ for the individual based on what the blockchain technology can offer;

– T​o​ protect individuals personal details​. While it is obvious that individuals need to provide their
details to various entities(Facebook, Google or any website they visit), they have no control over it after sharing. Persona puts individuals back in the driver seat

– To ​empower each person​ and to give them the power on what it shares and with whom when it comes about their identity and private details;

– To ​allow entrusted third parties which with private details​ to enrich their services by offering trust as a service

– To ​prevent fake news​, by providing a decentralized identity management system, Persona will provide the trust level we all need when we rely on news; based on the public Persona profile of any content creator, we can track down news to their source.

– To ​prevent fake news​, by providing a decentralized identity management system, Persona will provide the trust level we all need when we rely on news; based on the public Persona profile of any content creator, we can track down news to their source.

Why Persona ?

Single Identity Management stress-free

Persona harnesses the power of blockchain technology for hassle-free identity management. It’s like a single sign-on for all the websites you are already using. And the source for the future web application you’re not using right now.

The community is here to support you

Your digital identity is based on cross-verification made by multiple entities. Search for Persona notaries near you and get your identity check up to 90%. The rest of 10% is based on a KYC process performed with a corporate partner (a service provider that you are already enrolled with).

Your personal details are yours, and yours only

You are the de facto owner of your data. Therefore, in order to have access to a service or device, you need to explicitly agree to share it. The party entrusted with this kind of data is supposed to take all the necessary actions in order to protect it and protect you.

You are in the center. Let’s build from there.

Persona is about you and your interaction with the outside world. You’ll be able to create your own halo based on your data: medical records, fitness progress or social media accounts. You’ll be able to give access or revoke access to your details as you please since they’re yours.

Token Details

TGE Timeline and Token Allocation
The Token Sale for Persona will take place following the phases illustrated below:

Private Sale



Public Sale I



Public Sale II



Public Sale III



Token Distribution


The seeded number of tokens will be 100,000,000. ​The price for one PRS token during the
TGE is $0.2.​ 
The total allocation is:
– 70,000,000 PRS​ allocated for the TGE10;
– 15,000,000 PRS​ allocated for the team composed of the co-founders. The tokens allocated to
the team will be vested over a three-year period, split into yearly payments as following:
– 10% at Genesis;
– 30% after 12 months;
– 30% after 24 months;
– 30% after 36 months;
– 12,000,000 PRS​ allocated for the Persona Startup Fund;
– 1,000,000 PRS​ allocated for the advisors. The tokens allocated for the advisors will be vested
over a period of 6 months;
– 1,500,000 PRS​ allocated to the bounty.
– 500,000 PRS​ allocated for the escrow services (performed by ​Ark​)

Use Of Proceedings
The estimated income based on the Token Generation Event is between ​$9.3M​ and
$14M​ (cryptocurrency equivalent). The raised funds will be used for a period of at
least three years, spread into the following categories:
– Software development (Blockchain Development — IPFS Implementation,
SmartBridge Development, Mobile and Web development and Maintenance)
– Legal fees (GDPR compliance analysis, Company Certificates, legal support,
– Business development (take part in top blockchain and fintech events around
the world, establish business relations with companies that are interested in
implementing Persona).
– Audit of the procedures and setting-up a legalized notary system.
The split of the income for the first three years is planned as following:






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