SERVE-The World at your service

In a fast paced and rapidly changing world of cryptocurrency, it is important for cryptocurrency owners, investors, analyst and everyone in the cryptocurrency space to be kept abreast of current trends, innovations and analysis. Absolute control over information is an herculean task if not nearly impossible, there is increased risk of harsh user experience in the world of cryptocurrency and a rapidly advancing technology such as blockchain.

In a world of hackers, fraudsters and individuals who seek to take advantage of other people’s naivety, it is important to have access to tools, data, analysis and information to keep one up to date of current event happening in the everyday crypto space. Information is power, with the right tools, you are indomitable. But gathering these information from various sources proved to be a time sapping and effort consuming task. A perfect solution would be to have an ecosystem which provides these tools to everyone ranging from investors to cryptocurrency experts or people who are newly venturing into the crypto world in one giant platform and this is whereServe comes in.

Serve is an ecosystem that decentralizes the service industry by allowing Users (i.e. patrons), Enterprises (i.e. businesses) and Providers (i.e. delivery drivers) to transact in an open economy with complete transparency and trust.

Logistics is defined as “the detailed coordination of a complex operation involving many people, facilities, or supplies”. Blockchain technology provides a perfect solution for coordinating complex operations amongst numerous constituents.

The Serve team is building a next-generation logistics platform based on blockchain technology to revolutionize, amongst other industries, the following:

Serve’s mission is to provide an intuitive, transparent, decentralized, and open-source platform to increase efficiency and reduce costs for all parties in an open-source global economy. The effect of this revolutionary platform will be to create new global, e-commerce and logistics solutions by obviating the significant problems caused by having too many hands, too many platforms, and too little transparency. We believe that the Serve platform can empower Users (i.e., patrons), Enterprises (i.e., businesses), and Providers (i.e., delivery drivers) with a platform that is secure, transparent, decentralized, and beneficial for all users. In doing so, the Serve platform allows direct connections between:

Founders and team of advisors consist of professionals who have diverse experience and expertise in software development, logistics, e-commerce, economics, marketing, security, law and blockchain. We are developing a platform that will create a paradigm shift in the global economy focused on logistics, particularly in the last mile. Logistics, as such, is a microcosm of the world around us. It is neither all vendor-to-vendor nor all vendor-to-consumer. It is friend-to-friend, partner-to-partner, vendor-to-prospect, custom-er-to-vendor and can take many other forms.

The Serve platform is constructed on the Japanese principle of “keiretsu,” and thrives on the idea interconnection. We believe it can avoid the pitfalls of the current logistics providers. We expect the Serve platform to give Users, Enterprises, and Providers an opportunity to prosper through their interactions on the Serve platform. Perhaps the Serve keiretsu is best described as traditionally disconnected vertical industries working in cooperation to form an interconnected community with the Serve platform at its core.

The essence of Serve’s ethos is the removal of the middleman to empower Users, Enterprises, and Providers in a unique and open environment. In doing so, the Serve platform allows for lower costs, increased efficiencies, and risk mitigation. Everyone wins except those who add no direct value to a transaction.

The Problem
Through our involvement in the industry, our team has been privy to inside costs and monetization strategies from some of the largest delivery platforms all over the world. Merchants are being charged 20 to 40% and drivers receive little for themselves while the accumulated platform fees are at the expense of the end user. This is how an $11 pizza ends up being $24 to the end user.

The Solution
At Serve, we see a global economy where patrons, businesses, and logistics providers can work on an open ecosystem built upon a decentralized platform. The Serve ecosystem has at its core, a foundation of transparency and immutability, which, in turn, fosters trust. We believe that a business selling a pizza for $11 should receive $11; that a logistics provider (such as a pizza delivery person) requesting $4.50 to fulfill the order should receive $4.50; and the patron (the person ordering the pizza) should only have to pay $15.50. All of this is possible with the Serve platform.

We also believe that by creating this new open economy, a driver is not limited to delivering one item from one vendor at one time. There is no reason why a driver should need to use several different apps and/or devices in order to maximize their income opportunities. Serve solves these problems and the possibilities are endless.

Currently, due to the centralized nature of providing services, logistics providers and businesses have to use an array of applications to maximize their revenue opportunities. By decentralizing the information, we allow global access to all data stored on the blockchain. Using multiple apps to accept orders is an outdated model. Through Serve, logistics providers and businesses can now focus on what’s important — their work.

At Serve, we believe that successful fulfillment does not simply mean the delivery of a product. In the current ecosystem, complications arise out of a lack of accountability. Other than the business itself, providing high-quality service to ensure customer satisfaction is not a big enough incentive for every logistics provider in the process to deeply care about the end result.

If an order is not fulfilled as expected by the end user, the patron currently bears the brunt of the unsuccessful fulfillment. In this situation, only the patron provides an adequate amount of attention since no one else has a direct interest in the process. In order to motivate every participant to reach a successful fulfillment, Serve is introducing a staking system.

By having Enterprises and Providers stake tokens into the process, they will go the extra mile to ensure the transaction is successfully fulfilled. Additionally, this staking will reduce fraud and mistakes in every transaction. Since staking ensures participants have, “skin in the game,” the system aligns the interests of the logistics provider and the patron. This is how Serve facilitates the perfect delivery experience.

The Serve Solution Having spent the last few years solving various problems in the last-mile-logistics industry for several significant market participants, our team brainstormed how to make this process more efficient. Serve’s platform eliminates excessive fees by deploying a series of smart contracts to facilitate transactions. Users of the platform are subject to fees up to 2.5% rather than existing fees of up to 40%.

Open Protocol & SDK API Enterprise Software USER EXPERIENCEF or users who have the more technical know-how or have access to a software development team, Serve provides a fully open-sourced protocol and SDK to connect into the blockchain. Our hope is to enable anyone who is interested to adapt blockchain technology using the Serve protocol. We are integrating the Serve platform with proven enterprise software that delivers amazing resources and facilitates any and all logistics transactions.

The Enterprise Software Suite requires little technical knowledge. More importantly, there are no onboarding or upfront costs. We believe this will make the platform and the blockchain more accessible to users.

The Enterprise Software Suite consists of a client relations manager (CRM), human resources information system (HRIS), workforce automation application, education and testing platform, dispatch software as well as iOS, Android and Web apps.Using the Serve platform, Vendors can create marketplaces to allow for the implementation of mobile applications. These marketplaces can be rebranded and customized 100% to any individual or company’s needs and desires.


Shahan Ohanessian | Founder & CEO
Shahan Ohanessian / CEO

Throughout his life, Shahan has been an entrepreneur and has excelled in his ventures. During his storied career, he has always been passionate about providing a great consumer experience. That led to his involvement in Scoobeez, a leading last-mile logistics and delivery company based out of Pasadena, California. As CEO of Scoobeez, Shahan had helped build the company from a small courier company into the massive same-day and next-day delivery operation it currently is. From his experience at Scoobeez, Shahan learned that, if everyone in the supply chain has skin in the game, the consumer is the ultimate beneficiary. This ethos has formed the basis for his current brainchild — Serve.

George Voskanian | Founder & CFO
George Voskanian / CFO

George has 10 years of experience in public and private capital markets including buy side and sell side securities transactions and covered long, short equities, as well as mergers and acquisitions, IPOs, follow-on offerings, principal investments, private debt and equity offerings. Notable transactions in which George has been involved include a $48M sell-side mandate of Ruby Receptionists; $50M debt restructuring of Nebraska Book Company; B. Riley’s acquisitions of United Online, and FBR Investment Bank and Wunderlich Securities for $148M and $160M, respectively. Prior to joining Serve, George had worked at SSI Investment Management, BNP Paribas, Signal Hill Capital and B. Riley FBR Financial.

Roman Tsarovsky | Founder & CTO
Roman Tsarovsky / CTO

Roman comes from a background in technology and automation with a focus on emerging industries such as blockchain, AR, AI, machine learning and security. Roman’s passion has always been to develop and build exciting and innovative technologies that help increase efficiency in systems. Roman has over 10 years of coding experience in over 10 languages. Using these skills, he has successfully built numerous businesses, consulted and architected enterprise-level software, and assisted companies become more efficient with their internal technologies. More recently, Roman has been architecting enterprise resource planning solutions, token economic structures, and integration into blockchain technologies using Solidity. Roman’s core belief is that any problem can be resolved with a view towards automation and optimization

Ycaza Thrush | Founder & CVO
Ycaza Thrush / CVO

Ycaza Thrush is a 23-year veteran in the technology industry. He has served as head production designer, designing projects in the music and film industry. He has been the CTO of 5 different networking and ISP ventures such as the nascent DSL business in 1998. He joins us after selling his last hosting company in 2011. Caz has served as consultant to publishing, graphics, music, and film companies. He also has consulted with Scoobeez, a leading last-mile logistics and delivery provider. Caz brings all of this experience and his unique vision to Serve.

Suzy Ohanessian | Founder & President
Suzy Ohanessian / PRESIDENT

Like the rest of the Serve team, Suzy is an entrepreneur at heart and she puts her heart into everything she does. She has over 20 years of experience in operations and is a veteran of the last-mile logistics and delivery industry. For the last four years, Suzy has managed the operations of Scoobeez, a leading last-mile logistics and delivery company based out of Pasadena, California. During her time there, she has overseen and played a critical role in the launch all of the company’s locations. She has also helped to build new and emerging technologies focused on increasing productivity in operations. Like every good leader, she heads into battle with her team and she brings this passion to the Serve team.

Scott Sheikh | Founder & CLO
Scott Sheikh / CLO

Scott started a boutique law practice in 2007, with a focus on helping small businesses and technology start-ups navigate the complex state and federal legal landscapes. His practice grew steadily over the last decade and, amongst other accomplishments, has settled numerous commercial disputes, including one worth $40 million dollars. He has also helped clients close numerous rounds of financing, the most recent being from Google. Last year, he joined the Scoobeez family with its technology-focused approach to logistics and delivery. With Scoobeez, Scott became acquainted with on-demand delivery and last-mile logistics and the nuances and complexities of those industries. Scott brings his experience in and passion for last-mile logistics, emerging technologies, and cutting-edge law to Serve.

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