The BBC recently reported that its coverage of the 2018 Winter Olympics was streamed 22.2 million times across BBC Sport and BBC iPlayer. To put that number in perspective, its 2014 Winter Olympics coverage in Sochi was streamed just 6.2 million times. Proof, if needed, that OTT sits firmly in the mainstream.
While 17-year-old Chloe Kim was already a superstar in the snowboarding world, her gold medal in the Women’s halfpipe at this years’ Winter Olympics propelled her to a whole new level of fame. The BBC’s coverage of the Winter Olympics once again introduced viewers to athletes, and indeed events, that they’d never watched before. And with live and on-demand OTT streaming growing, viewers had even more opportunities to follow the action, driven by an increasingly high-profile social media campaign from the BBC.
Taking place just once every four years, the Winter Olympics treats viewers to two weeks of the very best in winter sports. But what about the viewing experiences, do todays live OTT sports streaming services reach the same heights as the athletes at the peak of their game?
Is streaming the new broadcasting?
In the UK alone, a total of 17.7 million unique browsers followed the BBC’s digital Winter Olympics coverage across computers (30 per cent), tablets (18 per cent), mobiles (47 per cent) and connected TVs (5 per cent) – with an average 2.9 million unique browsers watching every day.
It’s clear that OTT streaming is no longer ‘new’, Netflix alone has well over 100 million subscribers. Whether its Connected TV’s, Set-Top Boxes, Mobile Phones or Tablets, viewers are comfortable streaming OTT content and have come to expect a seamless user experience. The challenge for service providers however is that users are looking for the same, seamless experience with live content that they’re already receiving with on-demand. Research commissioned by Falcon Media House shows that sports fans are yet to be won over by live OTT streaming.
Time for change Introducing SportFix
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The Digital Stadium is the next generation over-the-top (OTT) platform powered by a token economy that allows sports fans to deeply connect with their favorite team, clubs, and sponsors they follow and be rewarded for the engagement through the SportsFix token. Digital Stadiums will are set up in a tiered fashion to promote community and drive growth. As a Digital Stadium community grows, more features are unlocked creating a better viewing experience for fanbases to enjoy.
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SportsFix Token Models
Light Green Red Blue To Fans From SF to Clubs, Sponsors, and Distribution Partners To Sportsfix 1. SF exchanges SFT for cryptocurrency. 1. SportsFix allocates and gives tokens to Clubs to fund their Game Day Passes. 1. Fans spend SFT for passes. 2. DSPs can get rebates in form of SFT after a season ends. 2. SportsFix exchanges cryptocurrency for Fiat to pay Sponsors and Partners. 2. SFT used to power the DS. 3. Clubs distribute SFT to Fans to enter DS and reward fans when they engage in certain tasks that help grow digital stadium attendance 3. Sponsors buy SFT with cryptocurrency. 4. Sponsors reward fans with SFT to enter digital stadium after completing specific tasks 4. Staked SFT and SFT spent on game day passes go to SF. TOKEN METRICS
Token Metrics : SFT Tokens Issued : 800,000,000 Token Price (USD) : 0.10 Pre-sale duration : 4-8 weeks Total amount SFTs sold : 440,000,000 Pre-sale discounts : 30-50% Minimum cap ($) : 2,000,000 Maximum cap ($) : 37,200,000
Stage Tokens Issued Discount Price Fund Raised Private Pre-sale 1 40,000,000 50% $0.05 $2,000,000 Private Pre-sale 2 160,000,000 30% $0.07 $11,200,000 Public-sale 240,000,000 – $0.10 $24,000,000 Total Token Raised 440,000,000