SF presents a revolutionary digital sports content ecosystem based on Blockchain technology; debundling and decentralising sports media rights, enforcing trust and immutable transparency via SF Tokens (SFT) and smart contracts built on the Ethereum network.

Sportsfix Target

Sportsfix vision is to redefine the sports content market by:-

  • Cutting out the middlemen
  • Connecting rights holders directly to fans through the SportsFix ecosystem.
  • This provides new revenue streams to rights holders and SportsFix alike and nurture the very premise of what sports fans are seeking.
  • Combined with blockchain technology, SF will secure identity, payments, user viewing rights and act as a revolutionary marketplace for all providers and consumers of sports.

Market Issues

  • Traditional TV is an antiquated model.
  • Arbitrage game by larger players that monopolize content.
  • Poor content discovery.
  • Aggregated price increases due to a convoluted system of international
  • No incentive for agents to be transparent about the pricing and process.
  • Fans end up with more content and channels than they really need
  • Rights holders sell rights of ALL clubs/teams in league format
  • Centralized media rights system.
  • Current revenue opportunities of clubs restricted by collective bargaining.
  • Unfair/ inequality of revenue re-distribution to clubs/ teams.
  • Displaced fans worldwide largely cannot access and watch their favourite teams/ leagues/events
  • Financial constraints for (smaller) sports/leagues/clubs to effectively develop a coherent digital strategy to reach those fans.
  • Little to No direct (two-way) communication between content creators and fans.
  • Traditional Broadcasters rely on antiquated viewing measurement systems.
  • Increasing restrictions and regulations of traditional/ major distribution platforms in their user data sharing willingness and capabilities.
  • Lack of personalization – One-size-fit-all approach by traditional distribution platforms.

Sportsfix Solutions

  • Through our Digital Stadium (DS) concept, fans can connect with their favourite team and with each other and vote for their favourite team’s sports content. This creates a new consumption model for sports content that is decentralized, affordable, and accessible.
  • Rights holders can disintermediate their content from middle man markups by direct delivery of their Live games via SF DS in smaller digital packages directly to their fans’ smartphones.
  • The mass debundling can be accelerated and made transparent by blockchain coded smart contracts that will allow for new subscription models. The creation of SFT accelerates the trend of “debundling” of content by creating a powerful internal self marketing network effect for clubs to harness, through their fans building their own DS token ecosystems.
  • SF acquires the legal live streaming rights for sports content at the league level, unbundle the content to individual games or smaller highly personalized and contextualized digital content items. SF will then create a new token economy based on actual consumption of sports content that will create 1-1 engagement opportunities with sports clubs/ rights holders and fans through the exchanging of SFT.
  • A sophisticated and transparent data analytics platform in connection with SF DS economy will allow us to serve displaced fans by allowing them to request, vote and pledge for SF catalogue of international content rights.
  • SF token economy unlocks new opportunities where rights holders (Federations/Leagues/Teams) can tokenize their Live game/event rights and create a Digital Stadium where this ecosystem can flourish between fans and sport. Rights holders can empower and leverage their fan bases as their best marketers through the use of our SFT to connect with their displaced fans. The tokenization of sports content unlocks a new model of content distribution that is decentralized and universally more accessible.
  • By creating a token economy around sports content, fans go from a passive role to an active and engaged role. The SFT wallet allows for each fan to be identified and engaged individually. This creates new opportunities that never existed in the traditional broadcasting model. Clubs can now individually identify, engage, and reward fans through a number of new interaction opportunities through the use of the SFT. SF extensive data analytics platform (SF Analytics) will deliver highly personalized, contextualized and localized content for the fans to enjoy.

SportsFix Digital Stadium

The SportsFix Digital Stadium is the ultimate fan experience combining the excitement of live and Video on Demand (VOD) sports content with the power of social media, gamification, predictions, fantasy leagues and e-commerce all driven by the SFT. It allows fans to:

  • Pledge and vote for their favourite content.
  • Control their own experience by only paying for their preferred content.
  • Engage directly with their favourite clubs.
  • Simulate live stadium experience by interacting with other fans within the DS.

Token Flow

Token Allocation



With the ICO, SF will enhance user experience to the OTT platform. Fans will be able to participate and engage with their fellow fans, favourite leagues and clubs while using SFT as a mode of payment throughout the platform.






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