The Use Of Channel Manager
Why we use channel manager?
In the hospitality world, everything is changed to instant.Here I split into two parts first, before channel manager how this process happened and second, using the channel manager how the hoteliers are getting benefits. In the earlier stage, there was no OTAs and the bookings are done over the telephones, agents and also by walk-in customers. In 1996, Microsoft launched the first internet property which is Expedia in the USA. It was the First OTA allows customers to book their hotels online. To get more direct booking hoteliers are using multiple OTAs.Hoteliers feel difficult to manage price in the manual update and monitor all the OTAs.For this reason, they need to maintain their online presence on the OTAs.
The IT industry comes with the solution which is “channel manager”.The hotel business is a seasonal one so, the hoteliers need to change the price dynamically for their business. To resolve this, the channel manager helps to update the rates in “price calender” dynamically to all the OTAs.
Channel managers are provided with a managerial report which leads to making smart decisions.Channel managers are also taking responsibility for small hotels.
Trench software is a best hotel chanel management development company. They provides a reliable hotel channel management software and script for the customers. Act as a medium between customers and portals with effective online booking management.We can manage multi properties with the assistance of a single software. Our uniqueness found in providing two-way integration functionality with 50 + unique features. We are proud to reveal that we are one of the best hotel channel management companies in over all the world