UBEX: GLOBAL DECENTRALIZED ADVERTISING EXCHANGE
It is nearly impossible in the world today for any form of business to operate without advertisement. Advertisement of goods and services has been on for so long with people using different kinds of methods to advertize whatever it is they offer so as to reach out to people in different parts of the world who might be interested. Some of the methods which have been in use include words of mouth, newspapers, television stations, radio stations etc. The usefulness of advertisement indeed is something that cannot be neglected for a business to thrive successfully.
The desire for companies and business owners to reach out to a larger number of people has led to improvement in the advertising industry in recent times with the improvement in technology. With the digital way of doing things, advertising has been taken to a whole new level being able to connect to different people from different parts of the world at same time. We have seen the digital advertising market grown in the past four (4) years exceeding the size of the television advertising segment in the year 2017. Digital advertising has different segments with programmatic advertisement being the most promising having an annual growth rate of over 23% against a 4% growth rate of non-programmatic segments. A forecast done recently by Magna Global showed the market size of advertising software by 2020 will grow to $42 billion. But digital advertising market faces some challenges which include low targeting efficiency, non-transparent counterparty relationships and a high level of fraud. This result in advertisers overpaying for each client involved with publishers receiving lesser rewards and consumers of advertising not being satisfied with its quality. User in the advertising industry faces the challenges of receiving annoying advertisements which are displayed carelessly, due to intermediaries and high commissions, there is the issue of overpayment for products / services and also high risks as there are lots of scammers who use coercive and provocative methods of advertising. For advertisers, there is a difficulty in figuring out all available advertising channels which leads to hiring marketing staff, there is ineffectiveness of some advertising channels, which usually becomes apparent after spending budget and uncertainty in achieving results as advertisers get forced to pay for clicks and displayed ads without a guarantee of actual sales. Even publishers are not left out, they also face challenges in the advertising industry like difficulty in finding advertisers to fill all ad slots, delays and non-payments of funds from dishonest advertisers and low earnings and inability to forecast future payments from advertisers.
These issues caught the attention of some high intelligent experts who have the desire to make the world a lot easier to live in come up with a unique and brilliant idea never seen in the world before called UBEX. With Ubex, all the challenges which the digital advertising market faces will be solved by combining all the advantages of programmatic technologies, neural networks and smart contracts in a single system. This is a unique approach with which Ubex provides a transition from the traditional pay-per-click scheme to the payment for targeted actions. No doubt this is the model all market participants will find as the most fair and interesting. Ubex is simply a global decentralized exchange of programmatic advertising based on neural networks and smart contracts. Ubex has no other mission other than creating a global advertising ecosystem with a high level of mutual trust and maximum efficiency, automate the interaction of advertisers’ offers and publishers’ websites, develop a multi-layered system of platform participant reputation rating, reduce commissions significantly by removing middlemen and lastly create an opportunity for publishers to tokenize ad slots. Indeed, this is what the world has been looking forward to.
The Ubex system is simple making it easy for advertisers to purchase ad slots automatically. The Ubex programmatic system automatically chooses ad slots which posse highest probability (which is calculated via neural networks algorithms) to engage target users. In real time, procurement of advertising takes place with the use of programmatic technology on the basis of neural networks using the application of smart contracts. Neural networks contribute to the optimal distribution of the ads among available ads slots. Not just that, the smart contracts provides more and better transparency by eliminating risks for advertisers and publishers.
Ubex will have an advertising exchange which can be found on www.ubex.com and it will have a very user friendly interface working on all devices including PCs, tablets and mobile devices. On the website, one will be able to see the two main sections for advertisers and publishers.
ADVERTISERS: On the Ubex website advertisers have the opportunity to set up and run an ad campaign in a few clicks making it a lot easy to perform task which usually takes a team of digital marketers. To create an advertising campaign, all one needs to do is create an offer and specify the commercials terms, select a widget or create your own, select the interests of the target audience, the time of displays, geography and other criteria and lastly launch an advertising campaign and monitor the results.
PUBLISHERS: Also with the Ubex website, publishers have the ability to with ease connect their advertising slot to the Ubex advertising platform, earning as soon as the tracking add-on accumulates enough data about site traffic for further analysis by the neural networks. Connecting to the Ubex system is very simple by just registering an advertising slot, adjust advertising topic restrictions, specify geolocation, audience interests and social parameters and set restrictions on widgets and advertisers. See whitepaper for more details, https://www.ubex.com/wp/Ubex-Whitepaper-en.pdf?157.
Though there are other already existing advertising exchanges, Ubex offers the world unique packages which definitely will be of great benefits to all. Ubex has a neural networks maximize purchasing efficiency and blockchain-based smart contracts which minimizes participants risk. Indeed I will choose Ubex anytime any day.
THE UBEX PARTNERS
UBEX WORKING PLATFORM
The neural platform of the system has a neural core which is responsible for decision making at every stage of the life cycle of the advertising material, will have an API, access to which can be provided to partner companies. .
Ubex has its own tokens known as UBEX TOKEN (UBEX) which are based on ERC-20 token standard. The Ubex token will act as a payment unit on the Ubex platform. A total of 4, 000, 000, 000 tokens will be made available with 72% of this amount made available for token sale. During the token sale, the cost of 1 UBEX Token will be 0.00001 ETH with a soft cap of 4, 000 ETH and a hard cap of 28, 800 ETH. The token sale starts 21st May 2018 and ends 30th September 2018. Pre-sale will not be held and no whitelist. To receive UBEX participants will pass through Know Your Customer (KYC). BTC, LTC and ETH are accepted for payments. All unsold tokens will be burned. UBEX tokens can be purchased on BitForex, Bitmart, BTCAlpha, HOTBIT and BILAXY.
Distributed to community: 72%
Team and advisors: 15%
UBEX FUNDS ALLOCATION
Marketing and Partnership: 22%
Product Development: 30%
Business Development: 18%
THE TIMELINE OF UBEX
THE UBEX ROADMAP
Q4 2016: Creation of an advertising platform for promoting payday loans.
Q1 2017: Development of integration tools to link marketing campaigns with publishers websites
Q3 2017: Introduction of an API interface for use by publishers to register advertising space.
Q4 2017: Addition of new types of advertising tools and atomization of widgets.
Q1 2018: Introduction of advertiser auctions.
April 2018: Development of the exchange for the storage of basic information.
May 2018: Launch of the desktop and mobile Alpha version of the Advertiser application.
August 2018: launch of the desktop and mobile Alpha versions of the Publisher application.
October 2018: Development of the systems neural core prototype and initial training of the neural networks.
November 2018: Introduction of smart contracts capable of storing neural network adjacent coefficients in the blockchain.
December 2018: Introduction of an API prototype for sharing training data in exchange for rewards (data mining).
January 2019: launch of the Beta versions of Advertiser and Publisher applications.
March 2019: Release of the initial versions of operational applications and smart contracts.
Indeed, you will agree with me that the Ubex project is one the world has been patiently waiting for. Please visit the website and whitepaper for this unique and great idea which Ubex is offering to the world and don’t waste time to invest as it is the best ICO you can put your money in. connect with the Ubex team and other participants all across the globe through the Ubex different social media platforms.
WRITTEN BY: teejayrichard
BITCOINTALK URL: https://bitcointalk.org/index.php?action=profile;u=1265803