Vidy – The first decentralized ad network in the world, powered by the ethereum blockchain.

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Introduction

Information Technology Utilization plays an important role in supporting the dissemination of Information, The rise of the advertising world using social networking media is one of the strategies that is considered effective and efficient to cut the budget in publishing products.

The world of digital marketing has grown exponentially and opened up many opportunities for users. So many things are now available, for example, various advertisements, social networks, and more. The plus value of this promotion is the fact that you can access a lot of information on the Internet that you need. There is a lot of information spread on the Internet: thousands of ads, videos on YouTube, news, online stores, etc.

Thus, the annoying and aggressive nature of advertising is the main reason for the collapse of digital advertising. At present, around 600 million people have blocked ads with Adblocker or other Google plug-ins. And more and more people ignore and close such ads. This makes the world of digital advertising powerless and inefficient, and companies spend money on ads that fail on the Internet.

Introducing the Vidy platform. This platform is exactly what companies need to increase demand for Internet users, as well as the advertising needs of all companies.

Vidy is the first decentralized ad network in the world, powered by the ethereum blockchain. The Vidy ad platform allows advertisers to embed video ads directly to relevant website text, improve user experience, ad conversion, and publisher payments.

By just waiting, users can now reveal hyper-relevant videos embedded in the text of any page on the web, opening up new dimensions throughout the internet. All ads are placed with the NLP consensus protocol driven by miners.

With a team of veteran engineers, industry-leading advisers and world-class brand partners, Vidy is in the process of re-creating online advertising, e-commerce and entertainment.

Vidy has created an invisible embed first page layer for videos, run on the Ethereum blockchain. Vidy builds a ledger system that measures how long users watch ads thanks to the tracking technology in the embed layer. Vidy then rewards the publishers and users accordingly for holding advertisements with VidyCoins, which are taken as part of VidyCoin payments made from advertisers to the publisher for the video ad impressions.

By just waiting, users can now reveal hyper-relevant small videos hidden behind the text of any page on the web, unlocking new dimensions to the internet. Like the following below;

With the Publisher / Advertiser Dashboard: Publishers and advertisers get access to the dashboard where they can manage their campaigns and upload their video ads. They can adjust the campaign directly, see statistics on each campaign and the performance of individual video ads, and look at the analysis of users and publishers to evaluate how they are performing and recalculate copies and creatively according to that.

With Video Ads: A very hyper-relevant small video that appears when pressing Vidylinks.

With Application Layer: The application layer is a distributor of video ads faced by consumers across the web, packaged in an SDK that can be installed only with a knock by any publisher. Website Index Indexed by Vidy Index
NLP protocol. Vidy’s ad placement mechanism is an proprietary NLP protocol with open source code that automatically places video ads in giant text millions of pages of publishers.

With the Layers of Agreement: The consensus layer receives user data along with ad performance information from the data layer and processes it as input in the placement script it runs. This is done simultaneously with decrypting the smart contract that is submitted for the target user data application.

With Data Layer: The data layer is the foundation of the Vidy Ad distribution platform, simultaneously communicating with the application consensus layer, and transparently retains all data that is entered in Vidy’s ledger that does not change. The data layer keeps records of all embed placements, hold time, VidyCoin payments, Stunning VidyCoin balances, and all VidyCoin transactions through one-click purchase capital on the application layer.

 

Why We Created Vidy

$16B
Of lost funds every year stolen from ad fraud

$23
Of user data fees from unwanted ads each month

44%
Of all ads are interacted with by humans, the rest are all bots

21%
Of daily battery drain from unwanted ads

0.02%
Of banner ads get tapped per 1000 impressions

4.9%
Of interstitial ads which hijack your whole screen get tapped

66%
Of all ad fraud comes from video, yet video makes up only 44% of all advertising

$50B
Of yearly ad fraud losses anticipated for the next 10 years

30%
Of advertisers are demanding more video ad real estate

The VIDY Ecosystem

Vidy’s ad placement mechanism is a proprietary open-source NLP protocol, run by miners, that automatically places video ads on a massive scale into the hyper-relevant text of millions of publisher pages.

Publisher / Advertiser Dashboard

Publishers and advertisers get acccess to a dashboard where they can manage their campaigns and upload their video advertisements. They can adjust live campaigns, view statistics on each campaign and individual video ad’s performance, and see analyrics on users and publishers to evaluate how they are performing and iterate copy and creative accordingly.

Video Ads

Circular hyper-relevant tiny videos that pop up while holding down on Vidylinks.

Application Layer

The application layer is the consumer-facing distributor of video ads across the web, encapsulated in an SDK that can be installed with just a tap by any publisher.

Indexed Websites

Vidy indexes hundreds of millions site pages and parses the natural language on screen for matching against the NLP Protocol. This becomes the total available inventory for ad placement on live ad campaigns.

NLP Protocol

Vidy’s ad placement mechanism is a proprietary open-source NLP protocol that automatically places video ads on a massive scale into the hyper-relevant text of millions of publisher pages.

Consensus Layer

The consensus layer receives user data along with ad performance information from the data layer and processes it as inputs in the placement-scripts that it runs. This is done in conjunction with decrypting the smart contracts that are handed off for user-data target application.

Data Layer

The data layer is the foundation of the Vidy Ad distribution platform, concurrently communicating with the application consensus layers, and transparently maintaining all incoming data in the immutable Vidy ledger. The data layer maintains a record of all embed placements, hold times, VidyCoin payouts, VidyCoin staked balances, and all VidyCoin transactions via the application layer’s one-tap purchase modal.

Hold To Earn VidyCoin

For the first time ever, when you see a Vidylink and hold down to watch that vidy ad, you earn money.Vidy compensates you with VidyCoin (VIDY) for each second that you hold down. The longer you hold, the more you earn. You can even make a purchase on that video using your VidyCoin with just one tap.

See your VidyCoin balance grow in realtime as you hold down

Swipe up to purchase products with VidyCoin in one tap

Using Vidy

VidyCoin (VIDY) derives its utility in 3 main ways. You earn VIDY every time you hold down on an ad, you use VIDY to make purchases in one tap on ads, and VIDY is required to stake as fuel for all ad campaigns on the platform .

 

Vidy Distribution

 

Use of Proceeds

Token Sale

Advertising Tiers

Every brand that wants to advertise on Vidy’s embed layer must stake VidyCoin in order to use the platform. There are 4 tiers of different features, based on how much VIDY an advertiser stakes.

Roadmap



The Vidy Team

 



Advisors



Conclusion

There is a very interesting thing from the Vidy Project, which is a solution to overcome the problem of video advertising, without which it is currently unthinkable, there is no display of content of any level and any orientation. Therefore, the delivery method is interesting and worthy of being translated into real life, moreover this is possible and produces more. Luck and dignified development of this project, we hope you can give lots of questions about this project, and our professional team will answer happily.

For more information you can see it at the link below:

Website: https://vidy.com/

Whitepaper: https://vidy.com/whitepaper

Facebook: https://fb.me/VidyCoin

Twitter: https://www.twitter.com/vidycoin

Telegram: https://www.t.me/vidycoin

Bitcointalk: https://bitcointalk.org/index.php?action=profile;u=2094911

ANN thread: https://bitcointalk.org/index.php?topic=4513155.msg40635736#msg40635736

 

Author by : yanifitri20

My Profile link : https://bitcointalk.org/index.php?action=profile;u=1543053

My ETH Address : 0x28DE63Ec2b939D29c74F2fCF1FEDC3B742e96573 

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