Why Your Website’s Home Page Should Be User Oriented
The way you shape your website makes a huge difference. It can either lead to sales or nothing. It totally depends on you. Websites have multiple pages. Depending on the website you own, you may have a blog. Blog is a great way to engage with your audience and increase conversions through content marketing. If your business sales pregnancy kits, you know some of your customers are people who search on how to get pregnant on Google. If you create a blog post on it and then subtly sell your product alongside it, it can drive you sales. Likewise, there are some factors that are recommended that you put on your home page to make sure that the people who are coming to your website actually end up sticking. High bounce rate means that not only the visitors will go away but your search engine rankings will be affected dramatically. When a website has a lot of bounce backs, it tells Google that the content on the website is not really helping the visitors who are coming up. This is why the website’s rankings start to go lower and lower. Prepostseo is a helpful platform for the developers to analyze the growth and significance of their site in the eyes of users.
The first thing you need to make sure is that your home page design is simple and basic. Simple and basic here means that it is easy to navigate through it. If someone opens your website and gets confused as to where they should go, your website is not helping. You should change that in any and all cases. Keep the buttons where they are accessible. Your home, about, contact and blog sections should be placed strategically so that people can actually view them clearly. If people are not able to see them, they will not be able to stick around.
Adding Up Testimonials
Next up, what a lot of companies like to do is to add testimonials. If you are an e-commerce website, try to add any positive reviews from people who have purchased from your website. This is because it is obvious that a business wants to sell. The reviews from customers to customers tend to be more authentic. When you add customer’s reviews, it leaves an impression. Now image that you are a digital agency. You don’t have any customers. You have clients. People who are coming to your website are business professionals who are seeking services. You will need to add testimonials from your clients who have worked with you before. Now when you are adding these reviews, try to find testimonials from people with the most credibility. For a digital agency, you can add testimonials from businesses that that are very famous in the niche.
You are essentially trying to add credibility through your website. You want to create an impression that your website is totally worth it. You will achieve that by presenting your team. Talk about your founders. Tell people how they are awesome. Add their experience. Tell people what they have worked in the past and how they can help people who are coming to the website. Founder’s profile is very important.
Likewise, add social signals. What this means is that you will be adding buttons on your home page that will direct to your social media platforms. You are trying to achieve something through your website. You are getting traffic and you want to forward that your landing pages. This landing page can be anything. It could be a link to a sign up email and what not. What you need to do is to add links to all these places on your home page so that people can click there and be directed.